Thought Leadership

"The Intelligent Marketer" white paper series presents fresh content, best practices, and offers practical tools for marketers. The DirectMail.com team is excited to create new content for the industry and provide new frameworks for executing data-driven programs.

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  Why Omni-Channel Marketing is Critical to Success

  The New Era of Direct Response Engagement

• Facebook Targeting eBook

  Connect Your Direct Mail Lists with Facebook to Improve Campaign Results

• Tips for Retailers

  Leverage Unique Data Attributes to Improve Response

• GeoInsight Plus Smart Data Delivers Better Results

  Unique Data Solutions for B2C Marketers, Retailers and Consumer Services

• Career College Marketing Guide

  Leveraging New Data Insights to Boost Student Recruitment

• Digital Direct

  Tried-and-True Solutions for Email, Mobile, and Web-Based Marketing

• Breaking Out of Your Silos

  Integrated Campaign Management Made Simple

• A Marketer's Data Outlook

  Keys to Successful Change for Three Vertical Markets

• Charitable Share of Wallet

  Increase Your Net Revenue with DirectMail.com's Fundraising Solution

• Case Study Nonprofit Fundraising

  How Data-Driven Analysis Lifted One Nonprofit's Response Rate by 43%

• Mining Big Data

  The value of Data Economics

• Getting the most out of your marketing data

  Five ways to improve your ROI

• Using Geo-Targeting To Boost Your Sales

  Five Tips You Can Implement Today