5 reasons why you should use direct mail
to sell mortgage services

Should you use space ads in newspapers and other periodicals?  Broadcast ads on radio and TV?  Internet spam?  Or direct mail.  Which is the most promising medium for selling mortgage services today?  Consider these 5 rock-solid, proven facts about direct mail:

1.  It’s personal.  Unlike mass market advertising, direct mail is the classic “me-to-you” medium.  Instead of worrying about attention-grabbing headlines and graphics, you can get right to your current rate and terms offer. 

2.  It’s accountable.  You won’t have to wonder where prospects heard about you – or annoy them by asking – because you’ll know exactly what lured them to you by the rate offer or other measurable response form they bring with them.

3.  It’s testable.  You’ll never again have to wonder about whether the time is right to offer a fixed-rate or ARM – or any of the other variables that change your business every day – because you’ll be able to “split test” competing offers, one against the other to see which one brings in the most business at any given time.

4.  It’s targetable.  You already know that one size doesn’t fit all in selling mortgage services.  With direct mail you can tightly target your prospects in literally hundreds of different ways – from income bracket to recency of current mortgage and anything in between – to talk directly to prospects who are most likely to act on what you have to offer.

5.  It’s cost-effective.  It’s a myth that direct mail is too expensive in today’s marketplace.  By using all of the state-of-the-art modeling and production techniques that are now available, you can make your pitch to your best prospects in the most cost-effective manner possible.

Bonus Reason:  It’s fast!  When rates drop or other terms become available, you can be in the mail with your best mortgage offer before others have even gotten their big display  ads laid out and space orders submitted and approved.