In today’s marketplace your advertising is only as good as the amount of new and repeat
business it produces. No matter how creative the execution, if it doesn’t sell – it doesn’t work.

Our award-winning agency team is composed of direct mail specialists who know how to sell,
recruit and raise funds through the mail. For over three decades we have worked with some of
the nation’s most prominent brands, qualifying prospects, acquiring customers, building loyalty,
raising money and renewing relationships.

We employ imaginative uses of data to target marketing messages and incisive creative to close
sales. We help build new businesses and reinvigorate old brands.

But most importantly, we’re never afraid to measure our success.

DirectMail.com’s agency services division combines winning creative, 21st century statistical
and segmentation techniques and the best cost management system in the business to help
regional and national nonprofit organizations recruit members, raise funds, promote issues and
mobilize supporters.

Over the last 30 years we’ve raised over $2 billion in revenue for our clients and in the process
invented many of the techniques others are still using today – techniques like self-adhesive
return address labels, membership cards and even sweepstakes campaigns for nonprofits.

Our creative works. And we can prove it. Many of our clients came to us because their traditional
television or radio advertising wasn’t cost-effective or their direct marketing was simply not pulling
the results they needed.

And time after time, we’ve provided innovative ideas and marketing strategies that have succeeded
beyond our clients' wildest dreams.

We specialize in pure direct response advertising for a wide variety of vertical markets, ranging
from telecommunications and cable television to educational programs and materials to financial
services and insurance.

Our creative and account executives are trained to be D.I.R.E.C.T. – to follow our own, proven
creative process – one that encourages imagination and innovation without losing track of what
is most important: results.

D – Differentiate the product, service or cause. Make sure that customers and prospects truly
understand what is unique or novel about what our clients are selling and why the product, service
or cause is better or more important than the competition.

I – Identify the potential audience. What are their motivations to buy, give or participate? What
market segments are most profitable and why?

R – Refine the message so that the target audience will understand and see the benefit. A great
creative idea is worthless unless it can cut through the advertising clutter, grab attention and
speak to the audience's interests.

E – Evaluate the offer or appeal from the perspective of the recipient. Often ideas start off with
great promise, but can lose focus and effectiveness as they move through the creative process.
Even if the recipient understands it, does a campaign actually accomplish what it was originally
designed to do?

C – Calculate realistic response estimates based on research and experience. Do expectations
justify the true, final cost of the campaign? What are adequate benchmarks for measuring
success?

T – Test. Only through actual experience can you know for certain how successful a campaign
will be.