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| PERSONNEL: | Jenny Burke Lori Kelly DirectMail.com Email: jburke@directmail.com, lkelly@directmail.com Phone: 888.690.2252 Fax: 301.855.1257 | | | SUMMARY DESCRIPTION: | | African American responders that have indicated their purchasing preference for magazines. | | | LIST SOURCE: | | Compiled, direct response, survey data. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Universe Health and fitness magazines Cooking magazines Family type magazines Woman's magazines Gardening magazines Religous magazines (*) Phone numbers included in base price. Minimum order 5,000. | 2,874,838 1,429,088 248,808 707,582 262,664 213,779 12,559 | *75.00 75.00 75.00 75.00 75.00 75.00 75.00 |
| | | | | OTHER SELECTIONS: | | Geography, 5.00/M extra; key coding, 3.00/M extra; exact age, gender, marital status, occupation, household income, homeowner vs. renter, donor, mail order, 10.00/M extra; religion, 20.00/M extra. | | | METHOD OF ADDRESSING: | | E-mail, 25.00 fee; CD-ROM, 25.00 fee; diskette, 25.00 fee; peel and stick labels, 25.00/M extra. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated quarterly. Guaranteed 90% deliverable; CASS certified. | |
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