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| PERSONNEL: | Jenny Burke
Lori Kelly
DirectMail.com
Email: jburke@directmail.com
lkelly@directmail.com
Phone: 888.690.2252
Fax: 301.855.1257 | | | SUMMARY DESCRIPTION: | Members of a Book Club featuring books, games and teaching aids for Elementary School teachers, grades 3-6.
16% male, 84% female; average age 38. | | | LIST SOURCE: | | 60% direct mail sold, 40% internet/online/website registration, 3rd party. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Universe
Hotline (3 month)
Females
Males | 7,400
130
6,300
500 | 105.00
+16.00
+11.00
+11.00 |
| | | | | OTHER SELECTIONS: | | Key coding, 1.00/M extra; state, SCF, Zip, home/business address, 11.00/M extra; 3 month hotline, 16.00/M extra; 6 month hotline, 11.00/M extra; hotline, 21.00/M extra. | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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