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| PERSONNEL: | Jenny Burke Lori Kelly DirectMail.com Email: jburke@directmail.com lkelly@directmail.com Phone: 888.690.2252 Fax: 301.855.1257 | | | SUMMARY DESCRIPTION: | Opt-in source of students, young adults and parents searching the internet for college scholarships, education loans and financial aid information. 47% male, 53% female; ages 16-25. | | | LIST SOURCE: | | Direct response. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Total list High school students College students Graduate students Trade/technical school students Parents Not enrolled Recent college graduates Recent grad school graduates (*) Plus 25.00/M delivery. Minimum order 10,000. | 2,508,164 345,492 1,515,082 64,804 133,214 225,404 65,696 505,889 51,289 | *125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 125.00 |
| | | | | OTHER SELECTIONS: | | Academic/interest:; area of study/intended major, athletic ability, hobbies, ACT/SAT/GED scores, school year, birth date, GPA, glass standing, current loan status, ethnicity, religion, organizations involved with, 10.00/M extra; Selects:, 1st, 2nd; age/DOB, gender/sex, SCF, state, hotline (1-3 month), academic/interest, 10.00/M extra; competitive/lender's rate, 50.00/M extra. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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