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| PERSONNEL: | Jenny Burke
Lori Kelly
DirectMail.com
Email: jburke@directmail.com
lkelly@directmail.com
Phone: 888.690.2252
Fax: 301.855.1257 | | | SUMMARY DESCRIPTION: | Teachers of pre-K thru 6 grades who buy guides and publications.
Average age 42. | | | LIST SOURCE: | | Direct mail. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Buyers (12 month)
Prospect buyers
Male
Female
Home
School | 132,195
37,807
5,891
90,852
87,411
44,784 | 100.00
85.00
+5.00
+5.00
+5.00
+5.00 |
| | | | | OTHER SELECTIONS: | | Key coding, SCF, state, Zip, gender, one per co., school, split, home, mulit-buyers, 5.00/M extra; grade level (PreK - 6), recency, 10.00/M extra; processing, 400.00 fee; child age, music, income, 10.00/M extra. | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, nonrefundable, 25.00 fee; e-mail, 75.00 fee; 3.5 disk, 60.00 fee; cartridge, 25.00 fee; CD-ROM, 75.00 fee; FTP, 75.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | |
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