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| PERSONNEL: | Jenny Burke
Lori Kelly
DirectMail.com
Email: jburke@directmail.com,
lkelly@directmail.com
Phone: 888.690.2252
Fax: 301.855.1257 | | | SUMMARY DESCRIPTION: | Subscribers and expires to Cat Fancy magazine.
93% female; ages 35-54.
Average unit of sale 24.00. | | | LIST SOURCE: | | 70% direct mail, 30% other. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active U.S. subscribers
Hotline (3 month)(03/06-05-06)
6 month (12/05-05/06)
12 month (06/05-05/06)
Former subscribers (12 month)
Canadian names | 160,672
44,025
89,054
133,782
78,108
3,051 | 100.00
+14.00
+10.00
+6.00
70.00
400.00 |
| | | | | OTHER SELECTIONS: | | State, SCF, key coding, gender, 8.00/M extra; recency/hotline, 14.00/M extra; non-reciprocal, 35.00/M extra. | | | METHOD OF ADDRESSING: | | E-mail, nonrefundable, 35.00 fee; cartridge (nonrefundable), 25.00 fee; diskette, nonrefundable, 100.00 fee; FTP (nonrefundable), 35.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. | |
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