You invest time and money in planning and perfecting your direct marketing campaigns. When it goes into the mail, you intend to reach everyone on your list(s). After all, the investment is already made. Now, did you know that duplicates and poor address quality can seriously hurt your results. According to the U.S.Postal Service (USPS), up to 33% of all mail contains addressing errors.
Steadily climbing postage rates are a significant challenge for marketers. Eliminate duplicates and improve the deliverability of every address in your
file(s) - and the result is more profitable mailings. |
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| Inaccurate and low-quality data, costs U.S. businesses $611 billion each year in bad mailings and staff overhead alone. |
| T.D.W.I. Report |
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| Give us a call to find out more: 1-866-284-5816 |
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Postage Discounts
Qualify for the lowest postal rates by CASS (Coding Accuracy Support System) certifying your list(s). This is an initiative of the USPS, which certifies the accuracy of your address information. The CASS Certification process reduces the volume of return mail, improves deliverability, speeds delivery time, and is required by the USPS as the first step in obtaining postage discounts. Next we presort your files into a special order that makes it easier and more cost effective for the USPS to work with and deliver your mail. The better the sort possible, the greater the postage discounts.
Match & Consolidate (Merge/Purge)
For consumer and business marketing, our software will identify duplicate records, assign unique codes and/or marks, and suppress records. We then generate reports of everything that was processed. Regardless of the number and types of input files, you end up with a much cleaner and leaner mail file(s).
Other Services
An additional service which allows better delivery of your mail is the National Change Of Address (NCOA) process. The USPS estimates the 8.6% of all mail is sent to people that have moved. Other services that allow for a cleaner file include, multiple format file conversion and gender and title assignment. These and related services maximize the number of usable records and in your list(s) and their deliverability.
Nothing less than professional, USPS certified, as well as proprietary data processing software is used for all list hygiene and postal automation processing services.
DirectMail.com accepts data in a variety of media and formats including electronic transfers, magnetic tape, cartridges, CD and diskettes. Our processing team is skilled in consumer, non-profit and business-to-business markets as well as in applying these techniques to marketing programs for new product or service introductions, membership and renewal applications, new business acquisitions or lapse and recapture efforts.
We can go a step further by combining your text and data via high-speed ink, laser and digital presses for the ultimate in mass-customization and personalization.
NATIONAL DO NOT MAIL LIST - at DirectMail.com we’re all about helping our clients mail smarter. Better results for less cost. That’s why we created the National Do Not Mail List.
It’s no ordinary mail suppression list – this list asks all Americans what kind of mail they do not want – so we know what kind they DO want to get.
It’s like a national opt-in opt-out list. And it’s getting bigger and more effective every day.
The DirectMail.com National Do Not Mail List allows marketers to identify the names and addresses of consumers who want to receive your product or message and delete those who specifically requested otherwise.
Call us to find out more about our National Do Not Mail List and how it can help you improve your ROI.
Simply put, if you have the data, we have the systems and expertise to do almost anything you can ask.
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