Postage Discounts
Qualify for the lowest postal rates by CASS (Coding Accuracy Support System) certifying your list(s). This
is an initiative of the USPS, which certifies the accuracy of your address information. The CASS
Certification process reduces the volume of return mail, improves deliverability, speeds delivery time,
and is required by the USPS as the first step in obtaining postage discounts. Next we presort your files
into a special order that makes it easier and more cost effective for the USPS to work with and deliver
your mail. The better the sort possible, the greater the postage discounts.
Match & Consolidate (Merge/Purge)
For consumer and business marketing, our software will identify duplicate records, assign unique
codes and/or marks, and suppress records. We then generate reports of everything that was processed.
Regardless of the number and types of input files, you end up with a much cleaner and leaner mail
file(s).
Other Services
An additional service which allows better delivery of your mail is the National Change Of Address
(NCOA) process. The USPS estimates the 8.6% of all mail is sent to people that have moved. Other
services that allow for a cleaner file include, multiple format file conversion and gender and title
assignment. These and related services maximize the number of usable records and in your list(s)
and their deliverability.
Nothing less than professional, USPS certified, as well as proprietary data processing software is used
for all list hygiene and postal automation processing services.
DirectMail.com accepts data in a variety of media and formats including electronic transfers, magnetic
tape, cartridges, CD and diskettes. Our processing team is skilled in consumer, non-profit and
business-to-business markets as well as in applying these techniques to marketing programs for
new product or service introductions, membership and renewal applications, new business acquisitions
or lapse and recapture efforts.
We can go a step further by combining your text and data via high-speed ink, laser and digital presses
for the ultimate in mass-customization and personalization.
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