Our Process
As a marketer, you're always on the lookout for the next big idea. This series of monthly white papers is designed to share new trends and best practices so that you can stop researching and start taking action. Each will focus on practical tools you can use to generate immediate results with your mail, email, and digital marketing efforts.

November 2013 Topic:
Tried-and-True Solutions for Email, Mobile, and Web-Based Marketing

Using a client-driven approach, you can move your traditional marketing into the digital age, ensuring that you are reaching your customersthe way they want to be reached. Whether your communications are arriving via email, mobile device, or the web, they must be optimized foreasy reading and fast click-throughs. That's how you get results.

If you are unsure about how to reach out through these new channels - or link your digital messaging together - then it's time you learned about Digital Direct. When you put the latest technologies to work for you, your customers receive timely, personalized communications that make them want to act.

This month's Intelligent Marketer provides the digital solutions you need to achieve multichannel integration and intelligent data sourcing as well as specialized testing, targeting, and messaging.

Intelligent Marketing Process:
our way of planning a customized marketing approach for your business, one that considers both short-term results and long-term relationships

Geo-targeting and data visualization:
our patented technology, GeoSelector™, provides you with data visualization and mapping, in tandem with specific demographics, to increase your ROI

Insight Engine:
our solution for integrating your marketing data throughout all channels and providing you with a 360-degree view of your ideal customer