Highlands County, FL

Demographic Report

Total Households Analyzed: 37,637

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	7323	19.48 %
$15,000 - $24,999	6641	17.67 %
$25,000 - $34,999	5808	15.45 %
$35,000 - $49,999	7010	18.65 %
$50,000 - $74,999	5765	15.33 %
$75,000 - $99,999	2484	6.61 %
$100,000 - $124,999	1176	3.13 %
$125,000 - $149,999	522	1.39 %
$150,000 - $174,999	302	0.80 %
$175,000 - $199,999	123	0.33 %
$200,000 - $249,999	118	0.31 %
$250,000+	322	0.86 %
Total Matching Characteristic	37594

Gender

Gender	# of Households	% of Total
Female	28293	78.45 %
Male	7770	21.55 %
Total Matching Characteristic	36063

Property Value

Property Value	# of Households	% of Total
$0-$100,000	10301	37.48 %
$100,001-$150,000	7231	26.31 %
$150,001-$200,000	4294	15.62 %
$200,001-$250,000	2367	8.61 %
$250,001-$300,000	1307	4.76 %
$300,001-$350,000	822	2.99 %
$350,001-$400,000	460	1.67 %
$400,001-$450,000	238	0.87 %
$450,001-$500,000	143	0.52 %
$500,001-$550,000	106	0.39 %
$550,001-$600,000	65	0.24 %
$600,001-$650,000	36	0.13 %
$650,001-$700,000	27	0.10 %
$700,001-$750,000	33	0.12 %
$750,000+	53	0.19 %
Total Matching Characteristic	27483

Occupation

Occupation	# of Households	% of Total
Accountants	9	0.15 %
Architects	2	0.03 %
Attorneys	4	0.07 %
Beauty	278	4.68 %
Chiropractors	1	0.02 %
Civil Servant	8	0.13 %
Clergy	21	0.35 %
Computer Professional	14	0.24 %
Counselors	4	0.07 %
Dentists/Dental Hygienists	14	0.24 %
Doctors/Physicians/Surgeons	20	0.34 %
Electricians	3	0.05 %
Engineers	1	0.02 %
Executive/Administrator	2	0.03 %
Farming/Agriculture	9	0.15 %
Financial Services	15	0.25 %
Health Services	16	0.27 %
Insurance/Underwriters	1	0.02 %
Interior Designers	2	0.03 %
Middle Management	142	2.39 %
Military	30	0.50 %
Nurses	400	6.73 %
Occupation Therapist/Physical	13	0.22 %
Office Clerical	394	6.63 %
Opticians/Optometrists	5	0.08 %
Pharmacist	6	0.10 %
Professional Driver	1	0.02 %
Professional/Technical	555	9.34 %
Real Estate	16	0.27 %
Retail Sales	30	0.50 %
Retired	2382	40.09 %
Sales/Marketing	485	8.16 %
Self Employed	163	2.74 %
Services/Creative	1	0.02 %
Skilled Tradesman/Machine Laborer	304	5.12 %
Social Workers	2	0.03 %
Speech Pathologists/Audiologists	5	0.08 %
Surveyors	1	0.02 %
Teacher/Educator	131	2.21 %
Upper Management/Executive	437	7.36 %
Veterinarians,	2	0.03 %
Work From Home	12	0.20 %
Total Matching Characteristic	5941

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1805	4.85 %
25-29 Years	1461	3.92 %
30-34 Years	2402	6.45 %
35-39 Years	2776	7.45 %
40-44 Years	4513	12.12 %
45-49 Years	3941	10.58 %
50-54 Years	3334	8.95 %
55-59 Years	3188	8.56 %
60-64 Years	3322	8.92 %
65-69 Years	3219	8.64 %
70-74 Years	2750	7.38 %
75-79 Years	2432	6.53 %
80+ Years	2103	5.65 %
Total Matching Characteristic	37246

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	802	2.23 %
Multi-Family	2823	7.83 %
Single Family Household	32412	89.94 %
Total Matching Characteristic	36037

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	4196	11.15 %
02 Years	4299	11.42 %
03 Years	3166	8.41 %
04 Years	2559	6.80 %
05 Years	1866	4.96 %
06 Years	1644	4.37 %
07 Years	1550	4.12 %
08 Years	1355	3.60 %
09 Years	1041	2.77 %
10 Years	716	1.90 %
11 Years	1133	3.01 %
12 Years	1964	5.22 %
13 Years	988	2.63 %
14 Years	1321	3.51 %
15+ Years	9839	26.14 %
Total Matching Characteristic	37637

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	15171	40.31 %
2	12340	32.79 %
3	4876	12.96 %
4	2555	6.79 %
5	1353	3.59 %
6	724	1.92 %
7	406	1.08 %
8	212	0.56 %
Total Matching Characteristic	37637