Dekalb County, GA

Demographic Report

Total Households Analyzed: 214,729

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	18326	8.54 %
$15,000 - $24,999	18859	8.79 %
$25,000 - $34,999	22336	10.41 %
$35,000 - $49,999	36980	17.24 %
$50,000 - $74,999	47597	22.19 %
$75,000 - $99,999	29550	13.78 %
$100,000 - $124,999	16457	7.67 %
$125,000 - $149,999	8743	4.08 %
$150,000 - $174,999	4497	2.10 %
$175,000 - $199,999	2196	1.02 %
$200,000 - $249,999	2429	1.13 %
$250,000+	6523	3.04 %
Total Matching Characteristic	214493

Gender

Gender	# of Households	% of Total
Female	139280	70.18 %
Male	59187	29.82 %
Total Matching Characteristic	198467

Property Value

Property Value	# of Households	% of Total
$0-$100,000	13482	9.01 %
$100,001-$150,000	48008	32.08 %
$150,001-$200,000	35806	23.92 %
$200,001-$250,000	17557	11.73 %
$250,001-$300,000	11830	7.90 %
$300,001-$350,000	7996	5.34 %
$350,001-$400,000	5133	3.43 %
$400,001-$450,000	3244	2.17 %
$450,001-$500,000	1965	1.31 %
$500,001-$550,000	1329	0.89 %
$550,001-$600,000	929	0.62 %
$600,001-$650,000	614	0.41 %
$650,001-$700,000	461	0.31 %
$700,001-$750,000	329	0.22 %
$750,000+	980	0.65 %
Total Matching Characteristic	149663

Occupation

Occupation	# of Households	% of Total
Accountants	340	1.67 %
Architects	76	0.37 %
Attorneys	135	0.66 %
Beauty	535	2.63 %
Chiropractors	14	0.07 %
Civil Servant	116	0.57 %
Clergy	137	0.67 %
Computer Professional	163	0.80 %
Counselors	14	0.07 %
Dentists/Dental Hygienists	89	0.44 %
Doctors/Physicians/Surgeons	193	0.95 %
Electricians	1	0.00 %
Engineers	125	0.61 %
Executive/Administrator	20	0.10 %
Farming/Agriculture	26	0.13 %
Financial Services	42	0.21 %
Health Services	80	0.39 %
Insurance/Underwriters	4	0.02 %
Interior Designers	16	0.08 %
Landscape Architects	17	0.08 %
Middle Management	828	4.06 %
Military	282	1.38 %
Nurses	1918	9.41 %
Occupation Therapist/Physical	140	0.69 %
Office Clerical	1912	9.38 %
Opticians/Optometrists	21	0.10 %
Pharmacist	143	0.70 %
Professional/Technical	3337	16.38 %
Psychologists	39	0.19 %
Real Estate	1157	5.68 %
Retail Sales	51	0.25 %
Retired	1996	9.80 %
Sales/Marketing	1519	7.45 %
Self Employed	742	3.64 %
Services/Creative	2	0.01 %
Skilled Tradesman/Machine Laborer	619	3.04 %
Social Workers	33	0.16 %
Speech Pathologists/Audiologists	45	0.22 %
Surveyors	5	0.02 %
Teacher/Educator	774	3.80 %
Upper Management/Executive	2594	12.73 %
Veterinarians,	30	0.15 %
Work From Home	46	0.23 %
Total Matching Characteristic	20376

Head of Household Age

Age	# of Households	% of Total
19-24 Years	13296	6.21 %
25-29 Years	13124	6.13 %
30-34 Years	27757	12.95 %
35-39 Years	31921	14.90 %
40-44 Years	44531	20.78 %
45-49 Years	28339	13.23 %
50-54 Years	19293	9.00 %
55-59 Years	12995	6.07 %
60-64 Years	8037	3.75 %
65-69 Years	5309	2.48 %
70-74 Years	3854	1.80 %
75-79 Years	2961	1.38 %
80+ Years	2842	1.33 %
Total Matching Characteristic	214259

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	10166	4.86 %
Multi-Family	34129	16.31 %
Single Family Household	164918	78.83 %
Total Matching Characteristic	209213

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	26471	12.33 %
02 Years	20356	9.48 %
03 Years	17272	8.04 %
04 Years	14407	6.71 %
05 Years	12578	5.86 %
06 Years	10460	4.87 %
07 Years	9374	4.37 %
08 Years	5442	2.53 %
09 Years	5397	2.51 %
10 Years	4818	2.24 %
11 Years	4986	2.32 %
12 Years	8104	3.77 %
13 Years	4210	1.96 %
14 Years	5712	2.66 %
15+ Years	65142	30.34 %
Total Matching Characteristic	214729

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	120572	56.15 %
2	46929	21.85 %
3	22414	10.44 %
4	12624	5.88 %
5	6453	3.01 %
6	3331	1.55 %
7	1617	0.75 %
8	789	0.37 %
Total Matching Characteristic	214729