Howard County, IA

Demographic Report

Total Households Analyzed: 2,958

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	462	15.66 %
$15,000 - $24,999	431	14.61 %
$25,000 - $34,999	422	14.30 %
$35,000 - $49,999	553	18.74 %
$50,000 - $74,999	636	21.55 %
$75,000 - $99,999	242	8.20 %
$100,000 - $124,999	101	3.42 %
$125,000 - $149,999	37	1.25 %
$150,000 - $174,999	24	0.81 %
$175,000 - $199,999	5	0.17 %
$200,000 - $249,999	13	0.44 %
$250,000+	25	0.85 %
Total Matching Characteristic	2951

Gender

Gender	# of Households	% of Total
Female	2210	77.03 %
Male	659	22.97 %
Total Matching Characteristic	2869

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Beauty	12	1.79 %
Clergy	4	0.60 %
Computer Professional	2	0.30 %
Farming/Agriculture	11	1.64 %
Financial Services	1	0.15 %
Middle Management	16	2.38 %
Military	3	0.45 %
Nurses	76	11.31 %
Occupation Therapist/Physical	1	0.15 %
Office Clerical	50	7.44 %
Pharmacist	1	0.15 %
Professional/Technical	79	11.76 %
Real Estate	4	0.60 %
Retail Sales	1	0.15 %
Retired	131	19.49 %
Sales/Marketing	40	5.95 %
Self Employed	37	5.51 %
Skilled Tradesman/Machine Laborer	129	19.20 %
Social Workers	1	0.15 %
Teacher/Educator	18	2.68 %
Upper Management/Executive	49	7.29 %
Veterinarians,	1	0.15 %
Work From Home	5	0.74 %
Total Matching Characteristic	672

Head of Household Age

Age	# of Households	% of Total
19-24 Years	252	8.59 %
25-29 Years	211	7.19 %
30-34 Years	298	10.16 %
35-39 Years	321	10.94 %
40-44 Years	355	12.10 %
45-49 Years	312	10.63 %
50-54 Years	260	8.86 %
55-59 Years	196	6.68 %
60-64 Years	166	5.66 %
65-69 Years	150	5.11 %
70-74 Years	145	4.94 %
75-79 Years	141	4.81 %
80+ Years	127	4.33 %
Total Matching Characteristic	2934

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	49	1.73 %
Multi-Family	170	5.99 %
Single Family Household	2620	92.29 %
Total Matching Characteristic	2839

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	154	5.21 %
02 Years	182	6.15 %
03 Years	170	5.75 %
04 Years	127	4.29 %
05 Years	114	3.85 %
06 Years	131	4.43 %
07 Years	123	4.16 %
08 Years	118	3.99 %
09 Years	222	7.51 %
10 Years	127	4.29 %
11 Years	94	3.18 %
12 Years	222	7.51 %
13 Years	39	1.32 %
14 Years	80	2.70 %
15+ Years	1055	35.67 %
Total Matching Characteristic	2958

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	975	32.96 %
2	912	30.83 %
3	486	16.43 %
4	308	10.41 %
5	145	4.90 %
6	91	3.08 %
7	30	1.01 %
8	11	0.37 %
Total Matching Characteristic	2958