Monona County, IA

Demographic Report

Total Households Analyzed: 3,081

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	659	21.45 %
$15,000 - $24,999	420	13.67 %
$25,000 - $34,999	386	12.57 %
$35,000 - $49,999	605	19.69 %
$50,000 - $74,999	562	18.29 %
$75,000 - $99,999	234	7.62 %
$100,000 - $124,999	91	2.96 %
$125,000 - $149,999	41	1.33 %
$150,000 - $174,999	23	0.75 %
$175,000 - $199,999	2	0.07 %
$200,000 - $249,999	16	0.52 %
$250,000+	33	1.07 %
Total Matching Characteristic	3072

Gender

Gender	# of Households	% of Total
Female	2334	77.75 %
Male	668	22.25 %
Total Matching Characteristic	3002

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.26 %
Beauty	16	2.10 %
Civil Servant	1	0.13 %
Clergy	1	0.13 %
Computer Professional	1	0.13 %
Counselors	1	0.13 %
Dentists/Dental Hygienists	1	0.13 %
Electricians	2	0.26 %
Engineers	1	0.13 %
Farming/Agriculture	12	1.58 %
Financial Services	4	0.53 %
Middle Management	15	1.97 %
Military	1	0.13 %
Nurses	99	13.01 %
Occupation Therapist/Physical	1	0.13 %
Office Clerical	61	8.02 %
Pharmacist	5	0.66 %
Professional Driver	1	0.13 %
Professional/Technical	97	12.75 %
Real Estate	5	0.66 %
Retail Sales	3	0.39 %
Retired	164	21.55 %
Sales/Marketing	59	7.75 %
Self Employed	33	4.34 %
Skilled Tradesman/Machine Laborer	84	11.04 %
Teacher/Educator	25	3.29 %
Upper Management/Executive	58	7.62 %
Veterinarians,	1	0.13 %
Work From Home	7	0.92 %
Total Matching Characteristic	761

Head of Household Age

Age	# of Households	% of Total
19-24 Years	201	6.58 %
25-29 Years	200	6.54 %
30-34 Years	264	8.64 %
35-39 Years	293	9.59 %
40-44 Years	335	10.96 %
45-49 Years	355	11.62 %
50-54 Years	302	9.88 %
55-59 Years	230	7.53 %
60-64 Years	192	6.28 %
65-69 Years	180	5.89 %
70-74 Years	178	5.82 %
75-79 Years	165	5.40 %
80+ Years	161	5.27 %
Total Matching Characteristic	3056

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	57	1.98 %
Multi-Family	277	9.60 %
Single Family Household	2550	88.42 %
Total Matching Characteristic	2884

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	215	6.98 %
02 Years	159	5.16 %
03 Years	168	5.45 %
04 Years	164	5.32 %
05 Years	140	4.54 %
06 Years	130	4.22 %
07 Years	139	4.51 %
08 Years	123	3.99 %
09 Years	139	4.51 %
10 Years	80	2.60 %
11 Years	66	2.14 %
12 Years	220	7.14 %
13 Years	46	1.49 %
14 Years	109	3.54 %
15+ Years	1183	38.40 %
Total Matching Characteristic	3081

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1075	34.89 %
2	959	31.13 %
3	529	17.17 %
4	262	8.50 %
5	143	4.64 %
6	66	2.14 %
7	27	0.88 %
8	20	0.65 %
Total Matching Characteristic	3081