Story County, IA

Demographic Report

Total Households Analyzed: 23,285

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3023	12.99 %
$15,000 - $24,999	2742	11.78 %
$25,000 - $34,999	2590	11.13 %
$35,000 - $49,999	3716	15.97 %
$50,000 - $74,999	4695	20.17 %
$75,000 - $99,999	2962	12.73 %
$100,000 - $124,999	1547	6.65 %
$125,000 - $149,999	753	3.24 %
$150,000 - $174,999	371	1.59 %
$175,000 - $199,999	152	0.65 %
$200,000 - $249,999	170	0.73 %
$250,000+	551	2.37 %
Total Matching Characteristic	23272

Gender

Gender	# of Households	% of Total
Female	16489	73.80 %
Male	5854	26.20 %
Total Matching Characteristic	22343

Property Value

Property Value	# of Households	% of Total
$0-$100,000	409	8.74 %
$100,001-$150,000	1970	42.12 %
$150,001-$200,000	1148	24.55 %
$200,001-$250,000	494	10.56 %
$250,001-$300,000	265	5.67 %
$300,001-$350,000	232	4.96 %
$350,001-$400,000	66	1.41 %
$400,001-$450,000	75	1.60 %
$450,001-$500,000	9	0.19 %
$500,001-$550,000	4	0.09 %
$550,001-$600,000	3	0.06 %
$600,001-$650,000	1	0.02 %
$700,001-$750,000	1	0.02 %
Total Matching Characteristic	4677

Occupation

Occupation	# of Households	% of Total
Accountants	18	0.49 %
Architects	2	0.05 %
Attorneys	1	0.03 %
Beauty	58	1.59 %
Chiropractors	1	0.03 %
Civil Servant	2	0.05 %
Clergy	7	0.19 %
Computer Professional	24	0.66 %
Counselors	3	0.08 %
Dentists/Dental Hygienists	12	0.33 %
Doctors/Physicians/Surgeons	21	0.58 %
Electricians	2	0.05 %
Engineers	27	0.74 %
Executive/Administrator	1	0.03 %
Farming/Agriculture	5	0.14 %
Financial Services	2	0.05 %
Health Services	10	0.27 %
Landscape Architects	2	0.05 %
Middle Management	117	3.21 %
Military	33	0.91 %
Nurses	400	10.97 %
Occupation Therapist/Physical	9	0.25 %
Office Clerical	279	7.65 %
Opticians/Optometrists	1	0.03 %
Pharmacist	27	0.74 %
Professional Driver	1	0.03 %
Professional/Technical	673	18.46 %
Psychologists	2	0.05 %
Real Estate	37	1.01 %
Retail Sales	28	0.77 %
Retired	584	16.02 %
Sales/Marketing	285	7.82 %
Self Employed	97	2.66 %
Skilled Tradesman/Machine Laborer	274	7.52 %
Social Workers	12	0.33 %
Speech Pathologists/Audiologists	3	0.08 %
Teacher/Educator	129	3.54 %
Upper Management/Executive	417	11.44 %
Veterinarians,	18	0.49 %
Work From Home	22	0.60 %
Total Matching Characteristic	3646

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2382	10.28 %
25-29 Years	2458	10.60 %
30-34 Years	3417	14.74 %
35-39 Years	3048	13.15 %
40-44 Years	2938	12.68 %
45-49 Years	2377	10.25 %
50-54 Years	1773	7.65 %
55-59 Years	1375	5.93 %
60-64 Years	926	3.99 %
65-69 Years	751	3.24 %
70-74 Years	627	2.71 %
75-79 Years	532	2.30 %
80+ Years	575	2.48 %
Total Matching Characteristic	23179

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	530	2.34 %
Multi-Family	6958	30.78 %
Single Family Household	15121	66.88 %
Total Matching Characteristic	22609

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2122	9.11 %
02 Years	2789	11.98 %
03 Years	1714	7.36 %
04 Years	1380	5.93 %
05 Years	1152	4.95 %
06 Years	945	4.06 %
07 Years	910	3.91 %
08 Years	627	2.69 %
09 Years	598	2.57 %
10 Years	462	1.98 %
11 Years	463	1.99 %
12 Years	1214	5.21 %
13 Years	387	1.66 %
14 Years	607	2.61 %
15+ Years	7915	33.99 %
Total Matching Characteristic	23285

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	10130	43.50 %
2	5575	23.94 %
3	3237	13.90 %
4	2215	9.51 %
5	1155	4.96 %
6	588	2.53 %
7	260	1.12 %
8	125	0.54 %
Total Matching Characteristic	23285