Calloway County, KY

Demographic Report

Total Households Analyzed: 11,677

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2658	22.78 %
$15,000 - $24,999	1762	15.10 %
$25,000 - $34,999	1700	14.57 %
$35,000 - $49,999	1929	16.53 %
$50,000 - $74,999	1796	15.39 %
$75,000 - $99,999	931	7.98 %
$100,000 - $124,999	418	3.58 %
$125,000 - $149,999	184	1.58 %
$150,000 - $174,999	109	0.93 %
$175,000 - $199,999	25	0.21 %
$200,000 - $249,999	71	0.61 %
$250,000+	87	0.75 %
Total Matching Characteristic	11670

Gender

Gender	# of Households	% of Total
Female	7989	71.77 %
Male	3142	28.23 %
Total Matching Characteristic	11131

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	11	0.59 %
Attorneys	4	0.21 %
Beauty	51	2.72 %
Chiropractors	1	0.05 %
Civil Servant	11	0.59 %
Clergy	10	0.53 %
Computer Professional	4	0.21 %
Dentists/Dental Hygienists	2	0.11 %
Doctors/Physicians/Surgeons	6	0.32 %
Engineers	2	0.11 %
Executive/Administrator	1	0.05 %
Farming/Agriculture	6	0.32 %
Financial Services	3	0.16 %
Health Services	3	0.16 %
Middle Management	41	2.18 %
Military	10	0.53 %
Nurses	50	2.66 %
Occupation Therapist/Physical	2	0.11 %
Office Clerical	122	6.50 %
Pharmacist	3	0.16 %
Professional/Technical	352	18.74 %
Psychologists	1	0.05 %
Real Estate	7	0.37 %
Retail Sales	7	0.37 %
Retired	453	24.12 %
Sales/Marketing	131	6.98 %
Self Employed	72	3.83 %
Skilled Tradesman/Machine Laborer	242	12.89 %
Speech Pathologists/Audiologists	1	0.05 %
Teacher/Educator	69	3.67 %
Upper Management/Executive	194	10.33 %
Veterinarians,	1	0.05 %
Work From Home	5	0.27 %
Total Matching Characteristic	1878

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1127	9.71 %
25-29 Years	867	7.47 %
30-34 Years	1412	12.16 %
35-39 Years	1260	10.85 %
40-44 Years	1544	13.30 %
45-49 Years	1340	11.54 %
50-54 Years	1012	8.72 %
55-59 Years	746	6.43 %
60-64 Years	634	5.46 %
65-69 Years	542	4.67 %
70-74 Years	443	3.82 %
75-79 Years	343	2.95 %
80+ Years	339	2.92 %
Total Matching Characteristic	11609

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	217	1.91 %
Multi-Family	1530	13.47 %
Single Family Household	9608	84.61 %
Total Matching Characteristic	11355

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1169	10.01 %
02 Years	1009	8.64 %
03 Years	830	7.11 %
04 Years	706	6.05 %
05 Years	690	5.91 %
06 Years	510	4.37 %
07 Years	445	3.81 %
08 Years	427	3.66 %
09 Years	714	6.11 %
10 Years	856	7.33 %
11 Years	452	3.87 %
12 Years	658	5.64 %
13 Years	160	1.37 %
14 Years	275	2.36 %
15+ Years	2776	23.77 %
Total Matching Characteristic	11677

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	5370	45.99 %
2	3090	26.46 %
3	1530	13.10 %
4	853	7.30 %
5	437	3.74 %
6	257	2.20 %
7	92	0.79 %
8	48	0.41 %
Total Matching Characteristic	11677