Mercer County, KY

Demographic Report

Total Households Analyzed: 7,279

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1234	16.96 %
$15,000 - $24,999	1061	14.58 %
$25,000 - $34,999	968	13.30 %
$35,000 - $49,999	1195	16.42 %
$50,000 - $74,999	1477	20.30 %
$75,000 - $99,999	799	10.98 %
$100,000 - $124,999	307	4.22 %
$125,000 - $149,999	93	1.28 %
$150,000 - $174,999	59	0.81 %
$175,000 - $199,999	17	0.23 %
$200,000 - $249,999	27	0.37 %
$250,000+	39	0.54 %
Total Matching Characteristic	7276

Gender

Gender	# of Households	% of Total
Female	5269	75.08 %
Male	1749	24.92 %
Total Matching Characteristic	7018

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.17 %
Attorneys	3	0.25 %
Beauty	34	2.86 %
Civil Servant	3	0.25 %
Clergy	5	0.42 %
Computer Professional	7	0.59 %
Dentists/Dental Hygienists	1	0.08 %
Doctors/Physicians/Surgeons	3	0.25 %
Engineers	5	0.42 %
Executive/Administrator	1	0.08 %
Farming/Agriculture	5	0.42 %
Financial Services	2	0.17 %
Health Services	4	0.34 %
Insurance/Underwriters	1	0.08 %
Middle Management	25	2.10 %
Military	10	0.84 %
Nurses	47	3.95 %
Occupation Therapist/Physical	3	0.25 %
Office Clerical	97	8.15 %
Pharmacist	1	0.08 %
Professional Driver	2	0.17 %
Professional/Technical	182	15.29 %
Real Estate	14	1.18 %
Retail Sales	4	0.34 %
Retired	228	19.16 %
Sales/Marketing	75	6.30 %
Self Employed	57	4.79 %
Skilled Tradesman/Machine Laborer	222	18.66 %
Social Workers	2	0.17 %
Teacher/Educator	30	2.52 %
Upper Management/Executive	109	9.16 %
Veterinarians,	3	0.25 %
Work From Home	3	0.25 %
Total Matching Characteristic	1190

Head of Household Age

Age	# of Households	% of Total
19-24 Years	513	7.09 %
25-29 Years	459	6.34 %
30-34 Years	845	11.67 %
35-39 Years	786	10.86 %
40-44 Years	1030	14.23 %
45-49 Years	945	13.05 %
50-54 Years	685	9.46 %
55-59 Years	524	7.24 %
60-64 Years	422	5.83 %
65-69 Years	324	4.48 %
70-74 Years	266	3.67 %
75-79 Years	213	2.94 %
80+ Years	228	3.15 %
Total Matching Characteristic	7240

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	82	1.17 %
Multi-Family	485	6.94 %
Single Family Household	6421	91.89 %
Total Matching Characteristic	6988

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	702	9.64 %
02 Years	580	7.97 %
03 Years	393	5.40 %
04 Years	434	5.96 %
05 Years	379	5.21 %
06 Years	294	4.04 %
07 Years	233	3.20 %
08 Years	292	4.01 %
09 Years	249	3.42 %
10 Years	286	3.93 %
11 Years	282	3.87 %
12 Years	422	5.80 %
13 Years	146	2.01 %
14 Years	172	2.36 %
15+ Years	2415	33.18 %
Total Matching Characteristic	7279

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	2941	40.40 %
2	2000	27.48 %
3	1071	14.71 %
4	620	8.52 %
5	353	4.85 %
6	192	2.64 %
7	66	0.91 %
8	36	0.49 %
Total Matching Characteristic	7279