ADA, MI

Demographic Report

Total Households Analyzed: 4,914

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	156	3.19 %
$15,000 - $24,999	171	3.50 %
$25,000 - $34,999	245	5.01 %
$35,000 - $49,999	403	8.24 %
$50,000 - $74,999	695	14.22 %
$75,000 - $99,999	822	16.82 %
$100,000 - $124,999	672	13.75 %
$125,000 - $149,999	429	8.78 %
$150,000 - $174,999	533	10.90 %
$175,000 - $199,999	215	4.40 %
$200,000 - $249,999	198	4.05 %
$250,000+	349	7.14 %
Total Matching Characteristic	4888

Gender

Gender	# of Households	% of Total
Female	4009	83.99 %
Male	764	16.01 %
Total Matching Characteristic	4773

Property Value

Property Value	# of Households	% of Total
$0-$100,000	103	3.57 %
$100,001-$150,000	193	6.69 %
$150,001-$200,000	540	18.72 %
$200,001-$250,000	444	15.40 %
$250,001-$300,000	457	15.85 %
$300,001-$350,000	445	15.43 %
$350,001-$400,000	200	6.93 %
$400,001-$450,000	180	6.24 %
$450,001-$500,000	68	2.36 %
$500,001-$550,000	43	1.49 %
$550,001-$600,000	61	2.12 %
$600,001-$650,000	23	0.80 %
$650,001-$700,000	73	2.53 %
$700,001-$750,000	16	0.55 %
$750,000+	38	1.32 %
Total Matching Characteristic	2884

Occupation

Occupation	# of Households	% of Total
Accountants	21	2.26 %
Architects	3	0.32 %
Attorneys	3	0.32 %
Beauty	53	5.71 %
Civil Servant	2	0.22 %
Clergy	2	0.22 %
Computer Professional	1	0.11 %
Counselors	5	0.54 %
Dentists/Dental Hygienists	15	1.62 %
Doctors/Physicians/Surgeons	6	0.65 %
Electricians	1	0.11 %
Engineers	3	0.32 %
Executive/Administrator	1	0.11 %
Financial Services	5	0.54 %
Health Services	4	0.43 %
Insurance/Underwriters	1	0.11 %
Middle Management	37	3.99 %
Military	5	0.54 %
Nurses	110	11.85 %
Occupation Therapist/Physical	12	1.29 %
Office Clerical	43	4.63 %
Opticians/Optometrists	1	0.11 %
Pharmacist	10	1.08 %
Professional/Technical	133	14.33 %
Psychologists	5	0.54 %
Real Estate	42	4.53 %
Retired	82	8.84 %
Sales/Marketing	75	8.08 %
Self Employed	27	2.91 %
Skilled Tradesman/Machine Laborer	49	5.28 %
Social Workers	13	1.40 %
Speech Pathologists/Audiologists	1	0.11 %
Teacher/Educator	42	4.53 %
Upper Management/Executive	111	11.96 %
Veterinarians,	2	0.22 %
Work From Home	2	0.22 %
Total Matching Characteristic	928

Head of Household Age

Age	# of Households	% of Total
19-24 Years	476	9.71 %
25-29 Years	265	5.41 %
30-34 Years	376	7.67 %
35-39 Years	704	14.36 %
40-44 Years	892	18.20 %
45-49 Years	702	14.32 %
50-54 Years	472	9.63 %
55-59 Years	376	7.67 %
60-64 Years	263	5.37 %
65-69 Years	137	2.79 %
70-74 Years	103	2.10 %
75-79 Years	80	1.63 %
80+ Years	56	1.14 %
Total Matching Characteristic	4902

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	51	1.05 %
Multi-Family	38	0.78 %
Single Family Household	4754	98.16 %
Total Matching Characteristic	4843

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	532	10.83 %
02 Years	311	6.33 %
03 Years	445	9.06 %
04 Years	267	5.43 %
05 Years	276	5.62 %
06 Years	249	5.07 %
07 Years	224	4.56 %
08 Years	127	2.58 %
09 Years	192	3.91 %
10 Years	180	3.66 %
11 Years	152	3.09 %
12 Years	369	7.51 %
13 Years	78	1.59 %
14 Years	110	2.24 %
15+ Years	1402	28.53 %
Total Matching Characteristic	4914

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1023	20.82 %
2	1252	25.48 %
3	1030	20.96 %
4	805	16.38 %
5	422	8.59 %
6	218	4.44 %
7	115	2.34 %
8	49	1.00 %
Total Matching Characteristic	4914