Demographic Report


Bay County, MI

Total Households Analyzed: 36,930

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
mailing or marketing list by drawing on a map.

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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,999550514.92 %
$15,000 - $24,999491413.32 %
$25,000 - $34,999463612.57 %
$35,000 - $49,999587815.93 %
$50,000 - $74,999703019.05 %
$75,000 - $99,999434811.78 %
$100,000 - $124,99923816.45 %
$125,000 - $149,99910032.72 %
$150,000 - $174,9995011.36 %
$175,000 - $199,9992790.76 %
$200,000 - $249,9991140.31 %
$250,000+3070.83 %
Total Matching Characteristic36896

Gender


Gender# of Households% of Total
Female2886580.52 %
Male698419.48 %
Total Matching Characteristic35849

Property Value


Property Value# of Households% of Total
$0-$100,000552840.26 %
$100,001-$150,000495136.05 %
$150,001-$200,000184413.43 %
$200,001-$250,0007175.22 %
$250,001-$300,0004363.18 %
$300,001-$350,0001781.30 %
$350,001-$400,000370.27 %
$400,001-$450,000200.15 %
$450,001-$500,000110.08 %
$500,001-$550,00060.04 %
$550,001-$600,00010.01 %
$600,001-$650,00010.01 %
$650,001-$700,00010.01 %
$700,001-$750,00010.01 %
Total Matching Characteristic13732

Occupation


Occupation# of Households% of Total
Accountants220.28 %
Architects20.03 %
Attorneys70.09 %
Beauty4335.50 %
Chiropractors20.03 %
Civil Servant70.09 %
Clergy120.15 %
Computer Professional270.34 %
Counselors90.11 %
Dentists/Dental Hygienists490.62 %
Doctors/Physicians/Surgeons160.20 %
Electricians220.28 %
Engineers80.10 %
Executive/Administrator50.06 %
Farming/Agriculture160.20 %
Financial Services140.18 %
Health Services190.24 %
Middle Management2062.61 %
Military290.37 %
Nurses6578.34 %
Occupation Therapist/Physical190.24 %
Office Clerical6077.71 %
Opticians/Optometrists10.01 %
Pharmacist160.20 %
Professional Driver20.03 %
Professional/Technical112714.31 %
Psychologists30.04 %
Real Estate1141.45 %
Retail Sales720.91 %
Retired172821.93 %
Sales/Marketing6448.17 %
Self Employed2222.82 %
Skilled Tradesman/Machine Laborer7489.49 %
Social Workers570.72 %
Speech Pathologists/Audiologists10.01 %
Teacher/Educator1772.25 %
Upper Management/Executive7479.48 %
Veterinarians,20.03 %
Work From Home290.37 %
Total Matching Characteristic7878

Head of Household Age


Age# of Households% of Total
19-24 Years27837.59 %
25-29 Years33479.13 %
30-34 Years377310.29 %
35-39 Years382810.44 %
40-44 Years442112.06 %
45-49 Years417611.39 %
50-54 Years32068.74 %
55-59 Years27737.56 %
60-64 Years22446.12 %
65-69 Years17604.80 %
70-74 Years14453.94 %
75-79 Years14043.83 %
80+ Years15104.12 %
Total Matching Characteristic36670

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family12413.40 %
Multi-Family441712.10 %
Single Family Household3085184.50 %
Total Matching Characteristic36509

Length of Residence


Length of Residence# of Households% of Total
01 Years27937.56 %
02 Years21505.82 %
03 Years20435.53 %
04 Years18064.89 %
05 Years14413.90 %
06 Years13913.77 %
07 Years12073.27 %
08 Years7732.09 %
09 Years13043.53 %
10 Years15164.11 %
11 Years11052.99 %
12 Years19435.26 %
13 Years6481.75 %
14 Years10472.84 %
15+ Years1576342.68 %
Total Matching Characteristic36930

Number of Persons in Household


# Persons in Household# of Households% of Total
11277234.58 %
21019727.61 %
3594016.08 %
4391410.60 %
521495.82 %
611062.99 %
75631.52 %
82890.78 %
Total Matching Characteristic36930