Branch County, MI

Demographic Report

Total Households Analyzed: 13,780

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1595	11.59 %
$15,000 - $24,999	1864	13.54 %
$25,000 - $34,999	1954	14.20 %
$35,000 - $49,999	2634	19.14 %
$50,000 - $74,999	3015	21.90 %
$75,000 - $99,999	1540	11.19 %
$100,000 - $124,999	652	4.74 %
$125,000 - $149,999	219	1.59 %
$150,000 - $174,999	105	0.76 %
$175,000 - $199,999	54	0.39 %
$200,000 - $249,999	37	0.27 %
$250,000+	96	0.70 %
Total Matching Characteristic	13765

Gender

Gender	# of Households	% of Total
Female	9742	73.43 %
Male	3525	26.57 %
Total Matching Characteristic	13267

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	8	0.30 %
Architects	1	0.04 %
Attorneys	2	0.07 %
Beauty	117	4.38 %
Civil Servant	3	0.11 %
Clergy	4	0.15 %
Computer Professional	5	0.19 %
Counselors	2	0.07 %
Dentists/Dental Hygienists	8	0.30 %
Doctors/Physicians/Surgeons	8	0.30 %
Electricians	5	0.19 %
Executive/Administrator	2	0.07 %
Farming/Agriculture	15	0.56 %
Financial Services	5	0.19 %
Health Services	6	0.22 %
Middle Management	91	3.41 %
Military	10	0.37 %
Nurses	186	6.97 %
Occupation Therapist/Physical	8	0.30 %
Office Clerical	183	6.85 %
Pharmacist	1	0.04 %
Professional Driver	4	0.15 %
Professional/Technical	275	10.30 %
Psychologists	3	0.11 %
Real Estate	42	1.57 %
Retail Sales	16	0.60 %
Retired	612	22.92 %
Sales/Marketing	201	7.53 %
Self Employed	118	4.42 %
Skilled Tradesman/Machine Laborer	438	16.40 %
Social Workers	11	0.41 %
Teacher/Educator	57	2.13 %
Upper Management/Executive	215	8.05 %
Work From Home	8	0.30 %
Total Matching Characteristic	2670

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1031	7.53 %
25-29 Years	1084	7.91 %
30-34 Years	1368	9.99 %
35-39 Years	1475	10.77 %
40-44 Years	1747	12.75 %
45-49 Years	1641	11.98 %
50-54 Years	1311	9.57 %
55-59 Years	1028	7.51 %
60-64 Years	784	5.72 %
65-69 Years	728	5.32 %
70-74 Years	561	4.10 %
75-79 Years	471	3.44 %
80+ Years	468	3.42 %
Total Matching Characteristic	13697

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	499	3.69 %
Multi-Family	1183	8.75 %
Single Family Household	11834	87.56 %
Total Matching Characteristic	13516

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	936	6.79 %
02 Years	867	6.29 %
03 Years	1335	9.69 %
04 Years	962	6.98 %
05 Years	813	5.90 %
06 Years	703	5.10 %
07 Years	532	3.86 %
08 Years	310	2.25 %
09 Years	411	2.98 %
10 Years	505	3.66 %
11 Years	513	3.72 %
12 Years	762	5.53 %
13 Years	253	1.84 %
14 Years	349	2.53 %
15+ Years	4529	32.87 %
Total Matching Characteristic	13780

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	5566	40.39 %
2	3753	27.24 %
3	1844	13.38 %
4	1235	8.96 %
5	712	5.17 %
6	360	2.61 %
7	209	1.52 %
8	101	0.73 %
Total Matching Characteristic	13780