Cass County, MI

Demographic Report

Total Households Analyzed: 17,704

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2190	12.38 %
$15,000 - $24,999	2235	12.63 %
$25,000 - $34,999	1980	11.19 %
$35,000 - $49,999	3206	18.12 %
$50,000 - $74,999	3962	22.39 %
$75,000 - $99,999	2134	12.06 %
$100,000 - $124,999	996	5.63 %
$125,000 - $149,999	399	2.26 %
$150,000 - $174,999	199	1.12 %
$175,000 - $199,999	101	0.57 %
$200,000 - $249,999	80	0.45 %
$250,000+	212	1.20 %
Total Matching Characteristic	17694

Gender

Gender	# of Households	% of Total
Female	12687	74.63 %
Male	4312	25.37 %
Total Matching Characteristic	16999

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	9	0.28 %
Attorneys	18	0.56 %
Beauty	161	5.04 %
Chiropractors	1	0.03 %
Civil Servant	8	0.25 %
Clergy	12	0.38 %
Computer Professional	7	0.22 %
Counselors	2	0.06 %
Dentists/Dental Hygienists	9	0.28 %
Doctors/Physicians/Surgeons	5	0.16 %
Electricians	6	0.19 %
Engineers	1	0.03 %
Executive/Administrator	1	0.03 %
Farming/Agriculture	14	0.44 %
Financial Services	5	0.16 %
Health Services	8	0.25 %
Middle Management	108	3.38 %
Military	17	0.53 %
Nurses	184	5.76 %
Occupation Therapist/Physical	10	0.31 %
Office Clerical	255	7.98 %
Pharmacist	4	0.13 %
Professional Driver	1	0.03 %
Professional/Technical	409	12.80 %
Psychologists	3	0.09 %
Real Estate	61	1.91 %
Retail Sales	14	0.44 %
Retired	620	19.41 %
Sales/Marketing	202	6.32 %
Self Employed	131	4.10 %
Skilled Tradesman/Machine Laborer	530	16.59 %
Social Workers	1	0.03 %
Speech Pathologists/Audiologists	1	0.03 %
Teacher/Educator	73	2.28 %
Upper Management/Executive	282	8.83 %
Veterinarians,	4	0.13 %
Work From Home	18	0.56 %
Total Matching Characteristic	3195

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1294	7.35 %
25-29 Years	1181	6.71 %
30-34 Years	1656	9.40 %
35-39 Years	1823	10.35 %
40-44 Years	2218	12.60 %
45-49 Years	2136	12.13 %
50-54 Years	1768	10.04 %
55-59 Years	1522	8.64 %
60-64 Years	1266	7.19 %
65-69 Years	955	5.42 %
70-74 Years	645	3.66 %
75-79 Years	622	3.53 %
80+ Years	524	2.98 %
Total Matching Characteristic	17610

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	353	2.04 %
Multi-Family	1415	8.18 %
Single Family Household	15523	89.78 %
Total Matching Characteristic	17291

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1045	5.90 %
02 Years	1004	5.67 %
03 Years	1110	6.27 %
04 Years	773	4.37 %
05 Years	715	4.04 %
06 Years	746	4.21 %
07 Years	669	3.78 %
08 Years	488	2.76 %
09 Years	840	4.74 %
10 Years	853	4.82 %
11 Years	640	3.62 %
12 Years	1135	6.41 %
13 Years	361	2.04 %
14 Years	552	3.12 %
15+ Years	6773	38.26 %
Total Matching Characteristic	17704

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	6736	38.05 %
2	4944	27.93 %
3	2615	14.77 %
4	1629	9.20 %
5	894	5.05 %
6	482	2.72 %
7	254	1.43 %
8	150	0.85 %
Total Matching Characteristic	17704