Grand Traverse County, MI

Demographic Report

Total Households Analyzed: 28,665

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2750	9.71 %
$15,000 - $24,999	3323	11.73 %
$25,000 - $34,999	3404	12.02 %
$35,000 - $49,999	5555	19.61 %
$50,000 - $74,999	6308	22.27 %
$75,000 - $99,999	3200	11.30 %
$100,000 - $124,999	1530	5.40 %
$125,000 - $149,999	814	2.87 %
$150,000 - $174,999	522	1.84 %
$175,000 - $199,999	261	0.92 %
$200,000 - $249,999	189	0.67 %
$250,000+	469	1.66 %
Total Matching Characteristic	28325

Gender

Gender	# of Households	% of Total
Female	21641	77.86 %
Male	6152	22.14 %
Total Matching Characteristic	27793

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	34	0.59 %
Architects	2	0.03 %
Attorneys	4	0.07 %
Beauty	327	5.64 %
Chiropractors	4	0.07 %
Civil Servant	5	0.09 %
Clergy	6	0.10 %
Computer Professional	9	0.16 %
Counselors	12	0.21 %
Dentists/Dental Hygienists	41	0.71 %
Doctors/Physicians/Surgeons	17	0.29 %
Electricians	16	0.28 %
Engineers	10	0.17 %
Executive/Administrator	2	0.03 %
Farming/Agriculture	6	0.10 %
Financial Services	12	0.21 %
Health Services	17	0.29 %
Landscape Architects	1	0.02 %
Middle Management	168	2.90 %
Military	19	0.33 %
Nurses	525	9.06 %
Occupation Therapist/Physical	36	0.62 %
Office Clerical	427	7.37 %
Opticians/Optometrists	2	0.03 %
Pharmacist	25	0.43 %
Professional Driver	6	0.10 %
Professional/Technical	826	14.25 %
Psychologists	11	0.19 %
Real Estate	185	3.19 %
Retail Sales	32	0.55 %
Retired	970	16.73 %
Sales/Marketing	470	8.11 %
Self Employed	238	4.11 %
Services/Creative	1	0.02 %
Skilled Tradesman/Machine Laborer	518	8.94 %
Social Workers	59	1.02 %
Speech Pathologists/Audiologists	1	0.02 %
Surveyors	2	0.03 %
Teacher/Educator	127	2.19 %
Upper Management/Executive	591	10.19 %
Veterinarians,	3	0.05 %
Work From Home	30	0.52 %
Total Matching Characteristic	5797

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2283	8.01 %
25-29 Years	2310	8.10 %
30-34 Years	2740	9.61 %
35-39 Years	3126	10.96 %
40-44 Years	3789	13.29 %
45-49 Years	3719	13.04 %
50-54 Years	2739	9.61 %
55-59 Years	2205	7.73 %
60-64 Years	1533	5.38 %
65-69 Years	1256	4.40 %
70-74 Years	973	3.41 %
75-79 Years	907	3.18 %
80+ Years	936	3.28 %
Total Matching Characteristic	28516

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	637	2.28 %
Multi-Family	2742	9.82 %
Single Family Household	24540	87.90 %
Total Matching Characteristic	27919

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2756	9.61 %
02 Years	2043	7.13 %
03 Years	1824	6.36 %
04 Years	1813	6.32 %
05 Years	1454	5.07 %
06 Years	1285	4.48 %
07 Years	973	3.39 %
08 Years	676	2.36 %
09 Years	946	3.30 %
10 Years	1106	3.86 %
11 Years	864	3.01 %
12 Years	1819	6.35 %
13 Years	573	2.00 %
14 Years	688	2.40 %
15+ Years	9845	34.35 %
Total Matching Characteristic	28665

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	11124	38.81 %
2	7541	26.31 %
3	4233	14.77 %
4	2970	10.36 %
5	1511	5.27 %
6	754	2.63 %
7	353	1.23 %
8	179	0.62 %
Total Matching Characteristic	28665