Isabella County, MI

Demographic Report

Total Households Analyzed: 18,100

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2937	16.24 %
$15,000 - $24,999	2582	14.27 %
$25,000 - $34,999	2304	12.74 %
$35,000 - $49,999	3261	18.03 %
$50,000 - $74,999	3397	18.78 %
$75,000 - $99,999	1778	9.83 %
$100,000 - $124,999	877	4.85 %
$125,000 - $149,999	402	2.22 %
$150,000 - $174,999	214	1.18 %
$175,000 - $199,999	101	0.56 %
$200,000 - $249,999	64	0.35 %
$250,000+	171	0.95 %
Total Matching Characteristic	18088

Gender

Gender	# of Households	% of Total
Female	13110	75.39 %
Male	4279	24.61 %
Total Matching Characteristic	17389

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	11	0.38 %
Architects	1	0.03 %
Attorneys	2	0.07 %
Beauty	154	5.26 %
Civil Servant	10	0.34 %
Clergy	3	0.10 %
Computer Professional	7	0.24 %
Counselors	21	0.72 %
Dentists/Dental Hygienists	13	0.44 %
Doctors/Physicians/Surgeons	5	0.17 %
Electricians	9	0.31 %
Engineers	3	0.10 %
Executive/Administrator	1	0.03 %
Farming/Agriculture	8	0.27 %
Financial Services	3	0.10 %
Health Services	8	0.27 %
Insurance/Underwriters	2	0.07 %
Landscape Architects	1	0.03 %
Middle Management	78	2.66 %
Military	20	0.68 %
Nurses	223	7.61 %
Occupation Therapist/Physical	6	0.20 %
Office Clerical	231	7.88 %
Opticians/Optometrists	1	0.03 %
Pharmacist	4	0.14 %
Professional Driver	1	0.03 %
Professional/Technical	467	15.94 %
Psychologists	6	0.20 %
Real Estate	38	1.30 %
Retail Sales	20	0.68 %
Retired	574	19.59 %
Sales/Marketing	179	6.11 %
Self Employed	111	3.79 %
Skilled Tradesman/Machine Laborer	266	9.08 %
Social Workers	27	0.92 %
Speech Pathologists/Audiologists	3	0.10 %
Teacher/Educator	101	3.45 %
Upper Management/Executive	298	10.17 %
Veterinarians,	2	0.07 %
Work From Home	12	0.41 %
Total Matching Characteristic	2930

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1941	10.77 %
25-29 Years	2252	12.50 %
30-34 Years	2342	13.00 %
35-39 Years	2093	11.62 %
40-44 Years	2128	11.81 %
45-49 Years	1832	10.17 %
50-54 Years	1381	7.66 %
55-59 Years	1067	5.92 %
60-64 Years	845	4.69 %
65-69 Years	688	3.82 %
70-74 Years	527	2.92 %
75-79 Years	439	2.44 %
80+ Years	484	2.69 %
Total Matching Characteristic	18019

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	473	2.69 %
Multi-Family	3912	22.26 %
Single Family Household	13189	75.05 %
Total Matching Characteristic	17574

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1585	8.76 %
02 Years	1325	7.32 %
03 Years	1279	7.07 %
04 Years	1142	6.31 %
05 Years	941	5.20 %
06 Years	883	4.88 %
07 Years	701	3.87 %
08 Years	490	2.71 %
09 Years	661	3.65 %
10 Years	651	3.60 %
11 Years	519	2.87 %
12 Years	930	5.14 %
13 Years	283	1.56 %
14 Years	493	2.72 %
15+ Years	6217	34.35 %
Total Matching Characteristic	18100

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7729	42.70 %
2	4477	24.73 %
3	2454	13.56 %
4	1659	9.17 %
5	918	5.07 %
6	496	2.74 %
7	227	1.25 %
8	140	0.77 %
Total Matching Characteristic	18100