Kent County, MI

Demographic Report

Total Households Analyzed: 192,322

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	19254	10.05 %
$15,000 - $24,999	20853	10.89 %
$25,000 - $34,999	20800	10.86 %
$35,000 - $49,999	32179	16.80 %
$50,000 - $74,999	41802	21.82 %
$75,000 - $99,999	26129	13.64 %
$100,000 - $124,999	13785	7.20 %
$125,000 - $149,999	6336	3.31 %
$150,000 - $174,999	4189	2.19 %
$175,000 - $199,999	2003	1.05 %
$200,000 - $249,999	1369	0.71 %
$250,000+	2849	1.49 %
Total Matching Characteristic	191548

Gender

Gender	# of Households	% of Total
Female	140299	75.91 %
Male	44534	24.09 %
Total Matching Characteristic	184833

Property Value

Property Value	# of Households	% of Total
$0-$100,000	19700	19.68 %
$100,001-$150,000	39319	39.27 %
$150,001-$200,000	22818	22.79 %
$200,001-$250,000	9132	9.12 %
$250,001-$300,000	4231	4.23 %
$300,001-$350,000	2130	2.13 %
$350,001-$400,000	1033	1.03 %
$400,001-$450,000	638	0.64 %
$450,001-$500,000	320	0.32 %
$500,001-$550,000	197	0.20 %
$550,001-$600,000	176	0.18 %
$600,001-$650,000	105	0.10 %
$650,001-$700,000	130	0.13 %
$700,001-$750,000	56	0.06 %
$750,000+	134	0.13 %
Total Matching Characteristic	100119

Occupation

Occupation	# of Households	% of Total
Accountants	272	0.82 %
Architects	21	0.06 %
Attorneys	37	0.11 %
Beauty	1669	5.05 %
Chiropractors	8	0.02 %
Civil Servant	58	0.18 %
Clergy	62	0.19 %
Computer Professional	141	0.43 %
Counselors	63	0.19 %
Dentists/Dental Hygienists	232	0.70 %
Doctors/Physicians/Surgeons	72	0.22 %
Electricians	71	0.21 %
Engineers	64	0.19 %
Executive/Administrator	23	0.07 %
Farming/Agriculture	24	0.07 %
Financial Services	115	0.35 %
Health Services	119	0.36 %
Insurance/Underwriters	3	0.01 %
Interior Designers	3	0.01 %
Landscape Architects	3	0.01 %
Middle Management	1097	3.32 %
Military	183	0.55 %
Nurses	2626	7.95 %
Occupation Therapist/Physical	201	0.61 %
Office Clerical	2605	7.88 %
Opticians/Optometrists	9	0.03 %
Pharmacist	90	0.27 %
Professional Driver	16	0.05 %
Professional/Technical	5423	16.41 %
Psychologists	47	0.14 %
Real Estate	565	1.71 %
Retail Sales	142	0.43 %
Retired	4919	14.89 %
Sales/Marketing	2828	8.56 %
Self Employed	1078	3.26 %
Services/Creative	4	0.01 %
Skilled Tradesman/Machine Laborer	3548	10.74 %
Social Workers	274	0.83 %
Speech Pathologists/Audiologists	11	0.03 %
Surveyors	1	0.00 %
Teacher/Educator	845	2.56 %
Upper Management/Executive	3274	9.91 %
Veterinarians,	23	0.07 %
Work From Home	173	0.52 %
Total Matching Characteristic	33042

Head of Household Age

Age	# of Households	% of Total
19-24 Years	15948	8.33 %
25-29 Years	18584	9.71 %
30-34 Years	22646	11.83 %
35-39 Years	25743	13.44 %
40-44 Years	29528	15.42 %
45-49 Years	22605	11.81 %
50-54 Years	15642	8.17 %
55-59 Years	11606	6.06 %
60-64 Years	8267	4.32 %
65-69 Years	6284	3.28 %
70-74 Years	5119	2.67 %
75-79 Years	4740	2.48 %
80+ Years	4760	2.49 %
Total Matching Characteristic	191472

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	4687	2.46 %
Multi-Family	38280	20.08 %
Single Family Household	147671	77.46 %
Total Matching Characteristic	190638

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	23919	12.44 %
02 Years	13868	7.21 %
03 Years	16900	8.79 %
04 Years	11617	6.04 %
05 Years	10205	5.31 %
06 Years	8495	4.42 %
07 Years	7176	3.73 %
08 Years	4483	2.33 %
09 Years	7122	3.70 %
10 Years	6383	3.32 %
11 Years	5364	2.79 %
12 Years	10024	5.21 %
13 Years	2770	1.44 %
14 Years	4335	2.25 %
15+ Years	59661	31.02 %
Total Matching Characteristic	192322

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	79334	41.25 %
2	46563	24.21 %
3	27396	14.24 %
4	18258	9.49 %
5	10911	5.67 %
6	5706	2.97 %
7	2818	1.47 %
8	1336	0.69 %
Total Matching Characteristic	192322