Midland County, MI

Demographic Report

Total Households Analyzed: 26,673

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3119	11.71 %
$15,000 - $24,999	3125	11.73 %
$25,000 - $34,999	3005	11.28 %
$35,000 - $49,999	4020	15.09 %
$50,000 - $74,999	4800	18.02 %
$75,000 - $99,999	3335	12.52 %
$100,000 - $124,999	2002	7.52 %
$125,000 - $149,999	1166	4.38 %
$150,000 - $174,999	898	3.37 %
$175,000 - $199,999	379	1.42 %
$200,000 - $249,999	257	0.96 %
$250,000+	534	2.00 %
Total Matching Characteristic	26640

Gender

Gender	# of Households	% of Total
Female	20614	79.55 %
Male	5299	20.45 %
Total Matching Characteristic	25913

Property Value

Property Value	# of Households	% of Total
$0-$100,000	2523	14.76 %
$100,001-$150,000	2947	17.24 %
$150,001-$200,000	2065	12.08 %
$200,001-$250,000	1334	7.80 %
$250,001-$300,000	1395	8.16 %
$300,001-$350,000	1191	6.97 %
$350,001-$400,000	1099	6.43 %
$400,001-$450,000	945	5.53 %
$450,001-$500,000	763	4.46 %
$500,001-$550,000	662	3.87 %
$550,001-$600,000	427	2.50 %
$600,001-$650,000	302	1.77 %
$650,001-$700,000	214	1.25 %
$700,001-$750,000	221	1.29 %
$750,000+	1010	5.91 %
Total Matching Characteristic	17098

Occupation

Occupation	# of Households	% of Total
Accountants	26	0.50 %
Architects	2	0.04 %
Attorneys	8	0.15 %
Beauty	249	4.75 %
Chiropractors	2	0.04 %
Civil Servant	5	0.10 %
Clergy	10	0.19 %
Computer Professional	18	0.34 %
Counselors	12	0.23 %
Dentists/Dental Hygienists	32	0.61 %
Doctors/Physicians/Surgeons	11	0.21 %
Electricians	22	0.42 %
Engineers	15	0.29 %
Executive/Administrator	2	0.04 %
Farming/Agriculture	8	0.15 %
Financial Services	3	0.06 %
Health Services	7	0.13 %
Landscape Architects	1	0.02 %
Middle Management	165	3.15 %
Military	20	0.38 %
Nurses	395	7.53 %
Occupation Therapist/Physical	20	0.38 %
Office Clerical	453	8.64 %
Pharmacist	12	0.23 %
Professional Driver	2	0.04 %
Professional/Technical	877	16.72 %
Psychologists	4	0.08 %
Real Estate	76	1.45 %
Retail Sales	28	0.53 %
Retired	1008	19.21 %
Sales/Marketing	378	7.21 %
Self Employed	178	3.39 %
Skilled Tradesman/Machine Laborer	472	9.00 %
Social Workers	30	0.57 %
Teacher/Educator	144	2.74 %
Upper Management/Executive	527	10.05 %
Veterinarians,	4	0.08 %
Work From Home	20	0.38 %
Total Matching Characteristic	5246

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2414	9.10 %
25-29 Years	2312	8.72 %
30-34 Years	2658	10.03 %
35-39 Years	2966	11.19 %
40-44 Years	3541	13.36 %
45-49 Years	3067	11.57 %
50-54 Years	2354	8.88 %
55-59 Years	1850	6.98 %
60-64 Years	1405	5.30 %
65-69 Years	1179	4.45 %
70-74 Years	994	3.75 %
75-79 Years	952	3.59 %
80+ Years	821	3.10 %
Total Matching Characteristic	26513

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	442	1.68 %
Multi-Family	2645	10.05 %
Single Family Household	23236	88.27 %
Total Matching Characteristic	26323

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1713	6.42 %
02 Years	1712	6.42 %
03 Years	1634	6.13 %
04 Years	1362	5.11 %
05 Years	1125	4.22 %
06 Years	1122	4.21 %
07 Years	911	3.42 %
08 Years	590	2.21 %
09 Years	993	3.72 %
10 Years	977	3.66 %
11 Years	841	3.15 %
12 Years	1736	6.51 %
13 Years	591	2.22 %
14 Years	683	2.56 %
15+ Years	10683	40.05 %
Total Matching Characteristic	26673

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	9090	34.08 %
2	7345	27.54 %
3	4227	15.85 %
4	2918	10.94 %
5	1646	6.17 %
6	860	3.22 %
7	428	1.60 %
8	159	0.60 %
Total Matching Characteristic	26673