Demographic Report


Ottawa County, MI

Total Households Analyzed: 73,658

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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and will also allow you to purchase data such as a
mailing or marketing list by drawing on a map.

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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,99946446.31 %
$15,000 - $24,99960918.27 %
$25,000 - $34,99967549.17 %
$35,000 - $49,9991210116.44 %
$50,000 - $74,9991854025.18 %
$75,000 - $99,9991227616.67 %
$100,000 - $124,99966058.97 %
$125,000 - $149,99927623.75 %
$150,000 - $174,99914151.92 %
$175,000 - $199,9996710.91 %
$200,000 - $249,9995060.69 %
$250,000+12571.71 %
Total Matching Characteristic73622

Gender


Gender# of Households% of Total
Female5623579.08 %
Male1487520.92 %
Total Matching Characteristic71110

Property Value


Property Value# of Households% of Total
$0-$100,000481910.94 %
$100,001-$150,0001579335.84 %
$150,001-$200,0001462733.19 %
$200,001-$250,000483010.96 %
$250,001-$300,00019954.53 %
$300,001-$350,0009002.04 %
$350,001-$400,0004561.03 %
$400,001-$450,0002220.50 %
$450,001-$500,0001290.29 %
$500,001-$550,000690.16 %
$550,001-$600,000420.10 %
$600,001-$650,000520.12 %
$650,001-$700,000210.05 %
$700,001-$750,000330.07 %
$750,000+790.18 %
Total Matching Characteristic44067

Occupation


Occupation# of Households% of Total
Accountants770.54 %
Architects70.05 %
Attorneys160.11 %
Beauty8856.25 %
Chiropractors30.02 %
Civil Servant240.17 %
Clergy400.28 %
Computer Professional500.35 %
Counselors250.18 %
Dentists/Dental Hygienists1050.74 %
Doctors/Physicians/Surgeons240.17 %
Electricians500.35 %
Engineers200.14 %
Executive/Administrator180.13 %
Farming/Agriculture150.11 %
Financial Services720.51 %
Health Services480.34 %
Insurance/Underwriters10.01 %
Landscape Architects20.01 %
Middle Management4743.35 %
Military540.38 %
Nurses11968.44 %
Occupation Therapist/Physical640.45 %
Office Clerical11087.82 %
Opticians/Optometrists60.04 %
Pharmacist320.23 %
Professional Driver140.10 %
Professional/Technical207414.64 %
Psychologists170.12 %
Real Estate2421.71 %
Retail Sales570.40 %
Retired213815.09 %
Sales/Marketing9896.98 %
Self Employed4593.24 %
Services/Creative20.01 %
Skilled Tradesman/Machine Laborer181812.84 %
Social Workers860.61 %
Surveyors10.01 %
Teacher/Educator4763.36 %
Upper Management/Executive12949.14 %
Veterinarians,80.06 %
Work From Home730.52 %
Total Matching Characteristic14164

Head of Household Age


Age# of Households% of Total
19-24 Years66779.11 %
25-29 Years70609.64 %
30-34 Years840511.47 %
35-39 Years915212.49 %
40-44 Years1053214.38 %
45-49 Years833411.37 %
50-54 Years57417.84 %
55-59 Years46246.31 %
60-64 Years37235.08 %
65-69 Years28643.91 %
70-74 Years22053.01 %
75-79 Years20012.73 %
80+ Years19482.66 %
Total Matching Characteristic73266

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family13611.87 %
Multi-Family885712.16 %
Single Family Household6264185.98 %
Total Matching Characteristic72859

Length of Residence


Length of Residence# of Households% of Total
01 Years59988.14 %
02 Years49406.71 %
03 Years55677.56 %
04 Years46366.29 %
05 Years37465.09 %
06 Years32084.36 %
07 Years27383.72 %
08 Years17342.35 %
09 Years24533.33 %
10 Years26643.62 %
11 Years24323.30 %
12 Years45926.23 %
13 Years13661.85 %
14 Years18522.51 %
15+ Years2573234.93 %
Total Matching Characteristic73658

Number of Persons in Household


# Persons in Household# of Households% of Total
12375132.24 %
21872625.42 %
31186316.11 %
4881111.96 %
554957.46 %
628513.87 %
714691.99 %
86920.94 %
Total Matching Characteristic73658