Shiawassee County, MI

Demographic Report

Total Households Analyzed: 22,616

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2417	10.73 %
$15,000 - $24,999	2768	12.29 %
$25,000 - $34,999	2629	11.67 %
$35,000 - $49,999	3924	17.42 %
$50,000 - $74,999	5009	22.23 %
$75,000 - $99,999	3107	13.79 %
$100,000 - $124,999	1432	6.36 %
$125,000 - $149,999	540	2.40 %
$150,000 - $174,999	296	1.31 %
$175,000 - $199,999	159	0.71 %
$200,000 - $249,999	96	0.43 %
$250,000+	152	0.67 %
Total Matching Characteristic	22529

Gender

Gender	# of Households	% of Total
Female	17365	79.75 %
Male	4409	20.25 %
Total Matching Characteristic	21774

Property Value

Property Value	# of Households	% of Total
$0-$100,000	197	37.74 %
$100,001-$150,000	156	29.89 %
$150,001-$200,000	114	21.84 %
$200,001-$250,000	30	5.75 %
$250,001-$300,000	13	2.49 %
$300,001-$350,000	6	1.15 %
$350,001-$400,000	1	0.19 %
$400,001-$450,000	2	0.38 %
$450,001-$500,000	2	0.38 %
$750,000+	1	0.19 %
Total Matching Characteristic	522

Occupation

Occupation	# of Households	% of Total
Accountants	17	0.39 %
Architects	1	0.02 %
Attorneys	6	0.14 %
Beauty	332	7.58 %
Chiropractors	1	0.02 %
Civil Servant	8	0.18 %
Clergy	7	0.16 %
Computer Professional	10	0.23 %
Counselors	8	0.18 %
Dentists/Dental Hygienists	26	0.59 %
Doctors/Physicians/Surgeons	5	0.11 %
Electricians	8	0.18 %
Engineers	3	0.07 %
Executive/Administrator	1	0.02 %
Farming/Agriculture	10	0.23 %
Financial Services	13	0.30 %
Health Services	10	0.23 %
Middle Management	139	3.17 %
Military	23	0.53 %
Nurses	318	7.26 %
Occupation Therapist/Physical	14	0.32 %
Office Clerical	342	7.81 %
Pharmacist	2	0.05 %
Professional Driver	1	0.02 %
Professional/Technical	582	13.29 %
Psychologists	2	0.05 %
Real Estate	63	1.44 %
Retail Sales	33	0.75 %
Retired	800	18.27 %
Sales/Marketing	287	6.55 %
Self Employed	167	3.81 %
Skilled Tradesman/Machine Laborer	612	13.98 %
Social Workers	13	0.30 %
Teacher/Educator	104	2.37 %
Upper Management/Executive	389	8.88 %
Veterinarians,	4	0.09 %
Work From Home	18	0.41 %
Total Matching Characteristic	4379

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1825	8.11 %
25-29 Years	2021	8.98 %
30-34 Years	2354	10.46 %
35-39 Years	2678	11.90 %
40-44 Years	2970	13.20 %
45-49 Years	2599	11.55 %
50-54 Years	1897	8.43 %
55-59 Years	1610	7.15 %
60-64 Years	1243	5.52 %
65-69 Years	1034	4.60 %
70-74 Years	820	3.64 %
75-79 Years	714	3.17 %
80+ Years	737	3.28 %
Total Matching Characteristic	22502

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	575	2.62 %
Multi-Family	3221	14.69 %
Single Family Household	18130	82.69 %
Total Matching Characteristic	21926

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1500	6.63 %
02 Years	1566	6.92 %
03 Years	1115	4.93 %
04 Years	1101	4.87 %
05 Years	959	4.24 %
06 Years	891	3.94 %
07 Years	841	3.72 %
08 Years	546	2.41 %
09 Years	826	3.65 %
10 Years	971	4.29 %
11 Years	894	3.95 %
12 Years	1382	6.11 %
13 Years	397	1.76 %
14 Years	639	2.83 %
15+ Years	8988	39.74 %
Total Matching Characteristic	22616

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7115	31.46 %
2	6204	27.43 %
3	3707	16.39 %
4	2607	11.53 %
5	1534	6.78 %
6	860	3.80 %
7	377	1.67 %
8	212	0.94 %
Total Matching Characteristic	22616