Rice County, MN

Demographic Report

Total Households Analyzed: 17,041

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1640	9.65 %
$15,000 - $24,999	1490	8.77 %
$25,000 - $34,999	1717	10.10 %
$35,000 - $49,999	2862	16.84 %
$50,000 - $74,999	4225	24.86 %
$75,000 - $99,999	2639	15.53 %
$100,000 - $124,999	1242	7.31 %
$125,000 - $149,999	526	3.10 %
$150,000 - $174,999	282	1.66 %
$175,000 - $199,999	75	0.44 %
$200,000 - $249,999	154	0.91 %
$250,000+	143	0.84 %
Total Matching Characteristic	16995

Gender

Gender	# of Households	% of Total
Female	13113	79.70 %
Male	3339	20.30 %
Total Matching Characteristic	16452

Property Value

Property Value	# of Households	% of Total
$0-$100,000	425	3.30 %
$100,001-$150,000	588	4.56 %
$150,001-$200,000	1196	9.28 %
$200,001-$250,000	1593	12.36 %
$250,001-$300,000	1888	14.64 %
$300,001-$350,000	1816	14.09 %
$350,001-$400,000	1356	10.52 %
$400,001-$450,000	1007	7.81 %
$450,001-$500,000	703	5.45 %
$500,001-$550,000	597	4.63 %
$550,001-$600,000	383	2.97 %
$600,001-$650,000	301	2.33 %
$650,001-$700,000	251	1.95 %
$700,001-$750,000	186	1.44 %
$750,000+	602	4.67 %
Total Matching Characteristic	12892

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.11 %
Architects	1	0.04 %
Attorneys	5	0.18 %
Beauty	75	2.65 %
Civil Servant	2	0.07 %
Clergy	4	0.14 %
Computer Professional	8	0.28 %
Dentists/Dental Hygienists	17	0.60 %
Doctors/Physicians/Surgeons	5	0.18 %
Electricians	7	0.25 %
Farming/Agriculture	13	0.46 %
Financial Services	1	0.04 %
Health Services	4	0.14 %
Interior Designers	1	0.04 %
Middle Management	90	3.18 %
Military	13	0.46 %
Nurses	177	6.26 %
Occupation Therapist/Physical	7	0.25 %
Office Clerical	227	8.03 %
Pharmacist	2	0.07 %
Professional/Technical	503	17.79 %
Psychologists	8	0.28 %
Real Estate	2	0.07 %
Retail Sales	17	0.60 %
Retired	518	18.32 %
Sales/Marketing	210	7.43 %
Self Employed	121	4.28 %
Skilled Tradesman/Machine Laborer	375	13.26 %
Social Workers	3	0.11 %
Teacher/Educator	90	3.18 %
Upper Management/Executive	298	10.54 %
Veterinarians,	4	0.14 %
Work From Home	16	0.57 %
Total Matching Characteristic	2827

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1324	7.81 %
25-29 Years	1352	7.97 %
30-34 Years	1984	11.70 %
35-39 Years	2215	13.06 %
40-44 Years	2540	14.98 %
45-49 Years	2052	12.10 %
50-54 Years	1377	8.12 %
55-59 Years	1083	6.39 %
60-64 Years	813	4.79 %
65-69 Years	708	4.17 %
70-74 Years	586	3.46 %
75-79 Years	478	2.82 %
80+ Years	448	2.64 %
Total Matching Characteristic	16960

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	489	2.91 %
Multi-Family	2888	17.21 %
Single Family Household	13407	79.88 %
Total Matching Characteristic	16784

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	939	5.51 %
02 Years	2154	12.64 %
03 Years	1226	7.19 %
04 Years	1067	6.26 %
05 Years	827	4.85 %
06 Years	688	4.04 %
07 Years	598	3.51 %
08 Years	352	2.07 %
09 Years	362	2.12 %
10 Years	488	2.86 %
11 Years	472	2.77 %
12 Years	901	5.29 %
13 Years	430	2.52 %
14 Years	471	2.76 %
15+ Years	6066	35.60 %
Total Matching Characteristic	17041

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	5520	32.39 %
2	4697	27.56 %
3	2779	16.31 %
4	1907	11.19 %
5	1129	6.63 %
6	548	3.22 %
7	318	1.87 %
8	143	0.84 %
Total Matching Characteristic	17041