Demographic Report


Rock County, MN

Total Households Analyzed: 2,559

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level# of Households% of Total
$1,000 - $14,99946518.21 %
$15,000 - $24,99934613.55 %
$25,000 - $34,99927510.77 %
$35,000 - $49,99948418.96 %
$50,000 - $74,99955221.62 %
$75,000 - $99,9992419.44 %
$100,000 - $124,9991034.03 %
$125,000 - $149,999311.21 %
$150,000 - $174,999341.33 %
$175,000 - $199,999100.39 %
$200,000 - $249,99970.27 %
$250,000+50.20 %
Total Matching Characteristic2553

Gender


Gender# of Households% of Total
Female202481.35 %
Male46418.65 %
Total Matching Characteristic2488

Property Value


Property Value# of Households% of Total
Total Matching Characteristic0

Occupation


Occupation# of Households% of Total
Beauty122.33 %
Computer Professional20.39 %
Dentists/Dental Hygienists10.19 %
Doctors/Physicians/Surgeons10.19 %
Engineers10.19 %
Farming/Agriculture20.39 %
Health Services10.19 %
Middle Management71.36 %
Military10.19 %
Nurses275.25 %
Occupation Therapist/Physical10.19 %
Office Clerical5610.89 %
Pharmacist10.19 %
Professional/Technical8917.32 %
Retail Sales10.19 %
Retired14528.21 %
Sales/Marketing275.25 %
Self Employed285.45 %
Skilled Tradesman/Machine Laborer489.34 %
Social Workers10.19 %
Teacher/Educator132.53 %
Upper Management/Executive458.75 %
Work From Home40.78 %
Total Matching Characteristic514

Head of Household Age


Age# of Households% of Total
19-24 Years2048.04 %
25-29 Years1967.73 %
30-34 Years29411.59 %
35-39 Years2329.15 %
40-44 Years26910.61 %
45-49 Years27510.84 %
50-54 Years1857.29 %
55-59 Years1967.73 %
60-64 Years1576.19 %
65-69 Years1104.34 %
70-74 Years1275.01 %
75-79 Years1144.50 %
80+ Years1776.98 %
Total Matching Characteristic2536

Dwelling Type


Dwelling Type# of Households% of Total
Marginal Multi-Family582.36 %
Multi-Family29211.89 %
Single Family Household210585.74 %
Total Matching Characteristic2455

Length of Residence


Length of Residence# of Households% of Total
01 Years1917.46 %
02 Years1786.96 %
03 Years1455.67 %
04 Years1546.02 %
05 Years1003.91 %
06 Years1074.18 %
07 Years1013.95 %
08 Years843.28 %
09 Years542.11 %
10 Years893.48 %
11 Years632.46 %
12 Years1515.90 %
13 Years742.89 %
14 Years903.52 %
15+ Years97838.22 %
Total Matching Characteristic2559

Number of Persons in Household


# Persons in Household# of Households% of Total
178430.64 %
276930.05 %
340915.98 %
425710.04 %
51807.03 %
6803.13 %
7532.07 %
8271.06 %
Total Matching Characteristic2559