Callaway County, MO

Demographic Report

Total Households Analyzed: 12,877

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1559	12.12 %
$15,000 - $24,999	1710	13.29 %
$25,000 - $34,999	1730	13.44 %
$35,000 - $49,999	2483	19.30 %
$50,000 - $74,999	2838	22.05 %
$75,000 - $99,999	1376	10.69 %
$100,000 - $124,999	661	5.14 %
$125,000 - $149,999	220	1.71 %
$150,000 - $174,999	116	0.90 %
$175,000 - $199,999	50	0.39 %
$200,000 - $249,999	39	0.30 %
$250,000+	86	0.67 %
Total Matching Characteristic	12868

Gender

Gender	# of Households	% of Total
Female	9494	77.26 %
Male	2795	22.74 %
Total Matching Characteristic	12289

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	4	0.19 %
Attorneys	2	0.09 %
Beauty	55	2.55 %
Civil Servant	1	0.05 %
Clergy	5	0.23 %
Computer Professional	16	0.74 %
Dentists/Dental Hygienists	1	0.05 %
Doctors/Physicians/Surgeons	1	0.05 %
Engineers	6	0.28 %
Executive/Administrator	2	0.09 %
Farming/Agriculture	5	0.23 %
Financial Services	1	0.05 %
Health Services	3	0.14 %
Middle Management	88	4.08 %
Military	26	1.21 %
Nurses	145	6.72 %
Occupation Therapist/Physical	5	0.23 %
Office Clerical	218	10.11 %
Pharmacist	4	0.19 %
Professional/Technical	391	18.13 %
Psychologists	1	0.05 %
Real Estate	10	0.46 %
Retail Sales	6	0.28 %
Retired	430	19.94 %
Sales/Marketing	123	5.70 %
Self Employed	95	4.40 %
Skilled Tradesman/Machine Laborer	225	10.43 %
Social Workers	8	0.37 %
Teacher/Educator	62	2.87 %
Upper Management/Executive	201	9.32 %
Veterinarians,	2	0.09 %
Work From Home	15	0.70 %
Total Matching Characteristic	2157

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1008	7.87 %
25-29 Years	985	7.69 %
30-34 Years	1603	12.52 %
35-39 Years	1534	11.98 %
40-44 Years	1808	14.12 %
45-49 Years	1607	12.55 %
50-54 Years	1148	8.96 %
55-59 Years	912	7.12 %
60-64 Years	658	5.14 %
65-69 Years	498	3.89 %
70-74 Years	410	3.20 %
75-79 Years	356	2.78 %
80+ Years	281	2.19 %
Total Matching Characteristic	12808

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	310	2.50 %
Multi-Family	1038	8.36 %
Single Family Household	11073	89.15 %
Total Matching Characteristic	12421

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1576	12.24 %
02 Years	997	7.74 %
03 Years	803	6.24 %
04 Years	729	5.66 %
05 Years	696	5.40 %
06 Years	529	4.11 %
07 Years	470	3.65 %
08 Years	365	2.83 %
09 Years	726	5.64 %
10 Years	467	3.63 %
11 Years	507	3.94 %
12 Years	695	5.40 %
13 Years	253	1.96 %
14 Years	399	3.10 %
15+ Years	3665	28.46 %
Total Matching Characteristic	12877

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	4830	37.51 %
2	3451	26.80 %
3	2032	15.78 %
4	1263	9.81 %
5	688	5.34 %
6	337	2.62 %
7	181	1.41 %
8	95	0.74 %
Total Matching Characteristic	12877