Clay County, MO

Demographic Report

Total Households Analyzed: 74,624

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	4952	6.64 %
$15,000 - $24,999	6931	9.30 %
$25,000 - $34,999	8619	11.56 %
$35,000 - $49,999	12940	17.36 %
$50,000 - $74,999	17773	23.85 %
$75,000 - $99,999	11651	15.63 %
$100,000 - $124,999	5718	7.67 %
$125,000 - $149,999	2538	3.41 %
$150,000 - $174,999	1008	1.35 %
$175,000 - $199,999	665	0.89 %
$200,000 - $249,999	579	0.78 %
$250,000+	1156	1.55 %
Total Matching Characteristic	74530

Gender

Gender	# of Households	% of Total
Female	54141	76.32 %
Male	16800	23.68 %
Total Matching Characteristic	70941

Property Value

Property Value	# of Households	% of Total
$0-$100,000	1516	9.71 %
$100,001-$150,000	6261	40.10 %
$150,001-$200,000	4061	26.01 %
$200,001-$250,000	1987	12.72 %
$250,001-$300,000	921	5.90 %
$300,001-$350,000	403	2.58 %
$350,001-$400,000	254	1.63 %
$400,001-$450,000	88	0.56 %
$450,001-$500,000	44	0.28 %
$500,001-$550,000	26	0.17 %
$550,001-$600,000	16	0.10 %
$600,001-$650,000	11	0.07 %
$650,001-$700,000	5	0.03 %
$700,001-$750,000	2	0.01 %
$750,000+	20	0.13 %
Total Matching Characteristic	15615

Occupation

Occupation	# of Households	% of Total
Accountants	27	0.25 %
Architects	4	0.04 %
Attorneys	25	0.24 %
Beauty	398	3.75 %
Chiropractors	4	0.04 %
Civil Servant	17	0.16 %
Clergy	17	0.16 %
Computer Professional	84	0.79 %
Counselors	7	0.07 %
Dentists/Dental Hygienists	34	0.32 %
Doctors/Physicians/Surgeons	31	0.29 %
Engineers	25	0.24 %
Executive/Administrator	10	0.09 %
Farming/Agriculture	8	0.08 %
Financial Services	16	0.15 %
Health Services	31	0.29 %
Insurance/Underwriters	8	0.08 %
Landscape Architects	1	0.01 %
Middle Management	419	3.95 %
Military	95	0.90 %
Nurses	608	5.73 %
Occupation Therapist/Physical	25	0.24 %
Office Clerical	924	8.71 %
Opticians/Optometrists	1	0.01 %
Pharmacist	42	0.40 %
Professional Driver	8	0.08 %
Professional/Technical	1930	18.19 %
Psychologists	1	0.01 %
Real Estate	170	1.60 %
Retail Sales	43	0.41 %
Retired	1729	16.29 %
Sales/Marketing	967	9.11 %
Self Employed	322	3.03 %
Skilled Tradesman/Machine Laborer	911	8.58 %
Social Workers	16	0.15 %
Speech Pathologists/Audiologists	12	0.11 %
Teacher/Educator	328	3.09 %
Upper Management/Executive	1254	11.82 %
Veterinarians,	6	0.06 %
Work From Home	54	0.51 %
Total Matching Characteristic	10612

Head of Household Age

Age	# of Households	% of Total
19-24 Years	4242	5.71 %
25-29 Years	6794	9.14 %
30-34 Years	10966	14.75 %
35-39 Years	11099	14.93 %
40-44 Years	11763	15.82 %
45-49 Years	8901	11.97 %
50-54 Years	5878	7.91 %
55-59 Years	4351	5.85 %
60-64 Years	3146	4.23 %
65-69 Years	2412	3.24 %
70-74 Years	1827	2.46 %
75-79 Years	1518	2.04 %
80+ Years	1440	1.94 %
Total Matching Characteristic	74337

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	8186	11.11 %
Multi-Family	9124	12.39 %
Single Family Household	56348	76.50 %
Total Matching Characteristic	73658

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	9340	12.52 %
02 Years	7316	9.80 %
03 Years	6532	8.75 %
04 Years	4896	6.56 %
05 Years	3807	5.10 %
06 Years	3150	4.22 %
07 Years	2434	3.26 %
08 Years	1713	2.30 %
09 Years	2343	3.14 %
10 Years	2171	2.91 %
11 Years	2140	2.87 %
12 Years	3932	5.27 %
13 Years	1236	1.66 %
14 Years	1891	2.53 %
15+ Years	21723	29.11 %
Total Matching Characteristic	74624

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	31142	41.73 %
2	17836	23.90 %
3	10919	14.63 %
4	7206	9.66 %
5	3910	5.24 %
6	1950	2.61 %
7	1069	1.43 %
8	592	0.79 %
Total Matching Characteristic	74624