Dekalb County, MO

Demographic Report

Total Households Analyzed: 2,994

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	588	19.70 %
$15,000 - $24,999	474	15.88 %
$25,000 - $34,999	389	13.03 %
$35,000 - $49,999	581	19.46 %
$50,000 - $74,999	541	18.12 %
$75,000 - $99,999	237	7.94 %
$100,000 - $124,999	109	3.65 %
$125,000 - $149,999	34	1.14 %
$150,000 - $174,999	13	0.44 %
$175,000 - $199,999	3	0.10 %
$200,000 - $249,999	10	0.34 %
$250,000+	6	0.20 %
Total Matching Characteristic	2985

Gender

Gender	# of Households	% of Total
Female	2168	76.63 %
Male	661	23.37 %
Total Matching Characteristic	2829

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	1	0.21 %
Beauty	8	1.71 %
Clergy	3	0.64 %
Computer Professional	1	0.21 %
Farming/Agriculture	6	1.28 %
Middle Management	9	1.92 %
Military	4	0.85 %
Nurses	37	7.91 %
Office Clerical	25	5.34 %
Pharmacist	1	0.21 %
Professional/Technical	81	17.31 %
Real Estate	4	0.85 %
Retail Sales	2	0.43 %
Retired	105	22.44 %
Sales/Marketing	29	6.20 %
Self Employed	25	5.34 %
Skilled Tradesman/Machine Laborer	58	12.39 %
Social Workers	1	0.21 %
Teacher/Educator	15	3.21 %
Upper Management/Executive	52	11.11 %
Work From Home	1	0.21 %
Total Matching Characteristic	468

Head of Household Age

Age	# of Households	% of Total
19-24 Years	186	6.26 %
25-29 Years	205	6.90 %
30-34 Years	318	10.70 %
35-39 Years	327	11.01 %
40-44 Years	398	13.40 %
45-49 Years	373	12.55 %
50-54 Years	297	10.00 %
55-59 Years	205	6.90 %
60-64 Years	167	5.62 %
65-69 Years	169	5.69 %
70-74 Years	119	4.01 %
75-79 Years	96	3.23 %
80+ Years	111	3.74 %
Total Matching Characteristic	2971

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	187	6.57 %
Multi-Family	394	13.84 %
Single Family Household	2266	79.59 %
Total Matching Characteristic	2847

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	308	10.29 %
02 Years	178	5.95 %
03 Years	201	6.71 %
04 Years	166	5.54 %
05 Years	161	5.38 %
06 Years	152	5.08 %
07 Years	134	4.48 %
08 Years	143	4.78 %
09 Years	216	7.21 %
10 Years	126	4.21 %
11 Years	218	7.28 %
12 Years	230	7.68 %
13 Years	42	1.40 %
14 Years	49	1.64 %
15+ Years	670	22.38 %
Total Matching Characteristic	2994

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1161	38.78 %
2	871	29.09 %
3	446	14.90 %
4	262	8.75 %
5	127	4.24 %
6	67	2.24 %
7	37	1.24 %
8	23	0.77 %
Total Matching Characteristic	2994