Franklin County, MO

Demographic Report

Total Households Analyzed: 32,827

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3511	10.72 %
$15,000 - $24,999	3887	11.86 %
$25,000 - $34,999	3575	10.91 %
$35,000 - $49,999	5960	18.19 %
$50,000 - $74,999	7847	23.95 %
$75,000 - $99,999	4283	13.07 %
$100,000 - $124,999	1931	5.89 %
$125,000 - $149,999	685	2.09 %
$150,000 - $174,999	372	1.14 %
$175,000 - $199,999	212	0.65 %
$200,000 - $249,999	191	0.58 %
$250,000+	310	0.95 %
Total Matching Characteristic	32764

Gender

Gender	# of Households	% of Total
Female	25736	81.57 %
Male	5814	18.43 %
Total Matching Characteristic	31550

Property Value

Property Value	# of Households	% of Total
$0-$100,000	4870	19.73 %
$100,001-$150,000	6043	24.48 %
$150,001-$200,000	5261	21.31 %
$200,001-$250,000	3478	14.09 %
$250,001-$300,000	2058	8.34 %
$300,001-$350,000	1233	4.99 %
$350,001-$400,000	690	2.79 %
$400,001-$450,000	392	1.59 %
$450,001-$500,000	222	0.90 %
$500,001-$550,000	167	0.68 %
$550,001-$600,000	92	0.37 %
$600,001-$650,000	56	0.23 %
$650,001-$700,000	33	0.13 %
$700,001-$750,000	23	0.09 %
$750,000+	69	0.28 %
Total Matching Characteristic	24687

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.05 %
Attorneys	5	0.09 %
Beauty	159	2.74 %
Chiropractors	1	0.02 %
Civil Servant	10	0.17 %
Clergy	6	0.10 %
Computer Professional	29	0.50 %
Counselors	3	0.05 %
Dentists/Dental Hygienists	10	0.17 %
Doctors/Physicians/Surgeons	6	0.10 %
Electricians	1	0.02 %
Engineers	4	0.07 %
Executive/Administrator	2	0.03 %
Farming/Agriculture	6	0.10 %
Financial Services	7	0.12 %
Health Services	14	0.24 %
Insurance/Underwriters	2	0.03 %
Middle Management	212	3.65 %
Military	32	0.55 %
Nurses	317	5.46 %
Occupation Therapist/Physical	11	0.19 %
Office Clerical	509	8.76 %
Pharmacist	15	0.26 %
Professional Driver	3	0.05 %
Professional/Technical	902	15.52 %
Psychologists	1	0.02 %
Real Estate	88	1.51 %
Retail Sales	29	0.50 %
Retired	1098	18.90 %
Sales/Marketing	449	7.73 %
Self Employed	241	4.15 %
Services/Creative	2	0.03 %
Skilled Tradesman/Machine Laborer	868	14.94 %
Social Workers	6	0.10 %
Speech Pathologists/Audiologists	2	0.03 %
Surveyors	1	0.02 %
Teacher/Educator	180	3.10 %
Upper Management/Executive	550	9.46 %
Veterinarians,	3	0.05 %
Work From Home	24	0.41 %
Total Matching Characteristic	5811

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2309	7.07 %
25-29 Years	2464	7.54 %
30-34 Years	3845	11.77 %
35-39 Years	4056	12.42 %
40-44 Years	4864	14.89 %
45-49 Years	4160	12.74 %
50-54 Years	3006	9.20 %
55-59 Years	2027	6.21 %
60-64 Years	1678	5.14 %
65-69 Years	1420	4.35 %
70-74 Years	1131	3.46 %
75-79 Years	946	2.90 %
80+ Years	755	2.31 %
Total Matching Characteristic	32661

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	859	2.71 %
Multi-Family	2674	8.44 %
Single Family Household	28147	88.85 %
Total Matching Characteristic	31680

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	3239	9.87 %
02 Years	2538	7.73 %
03 Years	2182	6.65 %
04 Years	1874	5.71 %
05 Years	1682	5.12 %
06 Years	1423	4.33 %
07 Years	1233	3.76 %
08 Years	1058	3.22 %
09 Years	1415	4.31 %
10 Years	1495	4.55 %
11 Years	1407	4.29 %
12 Years	2251	6.86 %
13 Years	612	1.86 %
14 Years	1136	3.46 %
15+ Years	9282	28.28 %
Total Matching Characteristic	32827

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	10143	30.90 %
2	9066	27.62 %
3	5459	16.63 %
4	3731	11.37 %
5	2168	6.60 %
6	1231	3.75 %
7	684	2.08 %
8	345	1.05 %
Total Matching Characteristic	32827