Howard County, MO

Demographic Report

Total Households Analyzed: 3,361

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	636	18.95 %
$15,000 - $24,999	564	16.81 %
$25,000 - $34,999	449	13.38 %
$35,000 - $49,999	597	17.79 %
$50,000 - $74,999	612	18.24 %
$75,000 - $99,999	300	8.94 %
$100,000 - $124,999	117	3.49 %
$125,000 - $149,999	36	1.07 %
$150,000 - $174,999	21	0.63 %
$175,000 - $199,999	9	0.27 %
$200,000 - $249,999	7	0.21 %
$250,000+	8	0.24 %
Total Matching Characteristic	3356

Gender

Gender	# of Households	% of Total
Female	2368	74.30 %
Male	819	25.70 %
Total Matching Characteristic	3187

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Architects	1	0.19 %
Beauty	6	1.14 %
Clergy	2	0.38 %
Computer Professional	2	0.38 %
Counselors	1	0.19 %
Doctors/Physicians/Surgeons	1	0.19 %
Electricians	1	0.19 %
Executive/Administrator	1	0.19 %
Farming/Agriculture	3	0.57 %
Middle Management	12	2.28 %
Military	3	0.57 %
Nurses	42	7.97 %
Office Clerical	49	9.30 %
Pharmacist	1	0.19 %
Professional Driver	1	0.19 %
Professional/Technical	89	16.89 %
Real Estate	7	1.33 %
Retail Sales	4	0.76 %
Retired	113	21.44 %
Sales/Marketing	21	3.98 %
Self Employed	24	4.55 %
Skilled Tradesman/Machine Laborer	57	10.82 %
Social Workers	1	0.19 %
Teacher/Educator	20	3.80 %
Upper Management/Executive	63	11.95 %
Work From Home	2	0.38 %
Total Matching Characteristic	527

Head of Household Age

Age	# of Households	% of Total
19-24 Years	257	7.70 %
25-29 Years	269	8.06 %
30-34 Years	361	10.81 %
35-39 Years	362	10.84 %
40-44 Years	447	13.39 %
45-49 Years	416	12.46 %
50-54 Years	309	9.25 %
55-59 Years	253	7.58 %
60-64 Years	173	5.18 %
65-69 Years	135	4.04 %
70-74 Years	134	4.01 %
75-79 Years	106	3.17 %
80+ Years	117	3.50 %
Total Matching Characteristic	3339

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	103	3.18 %
Multi-Family	289	8.91 %
Single Family Household	2850	87.91 %
Total Matching Characteristic	3242

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	338	10.06 %
02 Years	238	7.08 %
03 Years	215	6.40 %
04 Years	224	6.66 %
05 Years	214	6.37 %
06 Years	128	3.81 %
07 Years	128	3.81 %
08 Years	159	4.73 %
09 Years	178	5.30 %
10 Years	94	2.80 %
11 Years	117	3.48 %
12 Years	186	5.53 %
13 Years	53	1.58 %
14 Years	97	2.89 %
15+ Years	992	29.52 %
Total Matching Characteristic	3361

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	1330	39.57 %
2	933	27.76 %
3	487	14.49 %
4	290	8.63 %
5	175	5.21 %
6	81	2.41 %
7	36	1.07 %
8	29	0.86 %
Total Matching Characteristic	3361