Laclede County, MO

Demographic Report

Total Households Analyzed: 12,071

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	2620	21.72 %
$15,000 - $24,999	1981	16.42 %
$25,000 - $34,999	1732	14.36 %
$35,000 - $49,999	2354	19.51 %
$50,000 - $74,999	1833	15.19 %
$75,000 - $99,999	777	6.44 %
$100,000 - $124,999	358	2.97 %
$125,000 - $149,999	137	1.14 %
$150,000 - $174,999	113	0.94 %
$175,000 - $199,999	31	0.26 %
$200,000 - $249,999	60	0.50 %
$250,000+	68	0.56 %
Total Matching Characteristic	12064

Gender

Gender	# of Households	% of Total
Female	8978	78.08 %
Male	2520	21.92 %
Total Matching Characteristic	11498

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.11 %
Attorneys	2	0.11 %
Beauty	53	3.00 %
Civil Servant	4	0.23 %
Clergy	10	0.57 %
Computer Professional	7	0.40 %
Counselors	2	0.11 %
Dentists/Dental Hygienists	2	0.11 %
Doctors/Physicians/Surgeons	3	0.17 %
Engineers	1	0.06 %
Executive/Administrator	1	0.06 %
Farming/Agriculture	7	0.40 %
Insurance/Underwriters	2	0.11 %
Middle Management	49	2.78 %
Military	11	0.62 %
Nurses	67	3.80 %
Occupation Therapist/Physical	1	0.06 %
Office Clerical	98	5.55 %
Opticians/Optometrists	1	0.06 %
Pharmacist	1	0.06 %
Professional/Technical	221	12.52 %
Real Estate	16	0.91 %
Retail Sales	15	0.85 %
Retired	423	23.97 %
Sales/Marketing	148	8.39 %
Self Employed	111	6.29 %
Skilled Tradesman/Machine Laborer	277	15.69 %
Speech Pathologists/Audiologists	1	0.06 %
Teacher/Educator	51	2.89 %
Upper Management/Executive	161	9.12 %
Veterinarians,	3	0.17 %
Work From Home	14	0.79 %
Total Matching Characteristic	1765

Head of Household Age

Age	# of Households	% of Total
19-24 Years	908	7.57 %
25-29 Years	938	7.82 %
30-34 Years	1458	12.15 %
35-39 Years	1362	11.35 %
40-44 Years	1667	13.90 %
45-49 Years	1371	11.43 %
50-54 Years	1078	8.99 %
55-59 Years	817	6.81 %
60-64 Years	678	5.65 %
65-69 Years	529	4.41 %
70-74 Years	467	3.89 %
75-79 Years	355	2.96 %
80+ Years	369	3.08 %
Total Matching Characteristic	11997

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	362	3.15 %
Multi-Family	993	8.63 %
Single Family Household	10152	88.22 %
Total Matching Characteristic	11507

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1316	10.90 %
02 Years	1088	9.01 %
03 Years	769	6.37 %
04 Years	724	6.00 %
05 Years	666	5.52 %
06 Years	559	4.63 %
07 Years	476	3.94 %
08 Years	429	3.55 %
09 Years	763	6.32 %
10 Years	510	4.23 %
11 Years	421	3.49 %
12 Years	732	6.06 %
13 Years	173	1.43 %
14 Years	352	2.92 %
15+ Years	3093	25.62 %
Total Matching Characteristic	12071

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	4402	36.47 %
2	3572	29.59 %
3	1861	15.42 %
4	1086	9.00 %
5	560	4.64 %
6	327	2.71 %
7	170	1.41 %
8	93	0.77 %
Total Matching Characteristic	12071