Mercer County, MO

Demographic Report

Total Households Analyzed: 854

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	193	22.71 %
$15,000 - $24,999	110	12.94 %
$25,000 - $34,999	114	13.41 %
$35,000 - $49,999	158	18.59 %
$50,000 - $74,999	152	17.88 %
$75,000 - $99,999	60	7.06 %
$100,000 - $124,999	26	3.06 %
$125,000 - $149,999	25	2.94 %
$150,000 - $174,999	5	0.59 %
$175,000 - $199,999	2	0.24 %
$200,000 - $249,999	3	0.35 %
$250,000+	2	0.24 %
Total Matching Characteristic	850

Gender

Gender	# of Households	% of Total
Female	611	74.97 %
Male	204	25.03 %
Total Matching Characteristic	815

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Beauty	5	3.68 %
Farming/Agriculture	3	2.21 %
Health Services	1	0.74 %
Middle Management	3	2.21 %
Military	1	0.74 %
Nurses	10	7.35 %
Office Clerical	8	5.88 %
Professional/Technical	20	14.71 %
Real Estate	1	0.74 %
Retail Sales	2	1.47 %
Retired	38	27.94 %
Sales/Marketing	6	4.41 %
Self Employed	6	4.41 %
Skilled Tradesman/Machine Laborer	17	12.50 %
Teacher/Educator	5	3.68 %
Upper Management/Executive	10	7.35 %
Total Matching Characteristic	136

Head of Household Age

Age	# of Households	% of Total
19-24 Years	61	7.19 %
25-29 Years	66	7.78 %
30-34 Years	85	10.02 %
35-39 Years	80	9.43 %
40-44 Years	103	12.15 %
45-49 Years	100	11.79 %
50-54 Years	89	10.50 %
55-59 Years	59	6.96 %
60-64 Years	43	5.07 %
65-69 Years	45	5.31 %
70-74 Years	36	4.25 %
75-79 Years	36	4.25 %
80+ Years	45	5.31 %
Total Matching Characteristic	848

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	28	3.62 %
Multi-Family	51	6.59 %
Single Family Household	695	89.79 %
Total Matching Characteristic	774

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	96	11.24 %
02 Years	72	8.43 %
03 Years	46	5.39 %
04 Years	42	4.92 %
05 Years	54	6.32 %
06 Years	36	4.22 %
07 Years	43	5.04 %
08 Years	53	6.21 %
09 Years	31	3.63 %
10 Years	16	1.87 %
11 Years	14	1.64 %
12 Years	53	6.21 %
13 Years	16	1.87 %
14 Years	36	4.22 %
15+ Years	246	28.81 %
Total Matching Characteristic	854

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	361	42.27 %
2	234	27.40 %
3	108	12.65 %
4	70	8.20 %
5	43	5.04 %
6	21	2.46 %
7	13	1.52 %
8	4	0.47 %
Total Matching Characteristic	854