Pike County, MO

Demographic Report

Total Households Analyzed: 5,670

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	1159	20.47 %
$15,000 - $24,999	894	15.79 %
$25,000 - $34,999	714	12.61 %
$35,000 - $49,999	1006	17.76 %
$50,000 - $74,999	1068	18.86 %
$75,000 - $99,999	489	8.63 %
$100,000 - $124,999	178	3.14 %
$125,000 - $149,999	61	1.08 %
$150,000 - $174,999	30	0.53 %
$175,000 - $199,999	12	0.21 %
$200,000 - $249,999	19	0.34 %
$250,000+	33	0.58 %
Total Matching Characteristic	5663

Gender

Gender	# of Households	% of Total
Female	3843	71.31 %
Male	1546	28.69 %
Total Matching Characteristic	5389

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	1	0.11 %
Beauty	13	1.49 %
Civil Servant	1	0.11 %
Clergy	2	0.23 %
Computer Professional	2	0.23 %
Doctors/Physicians/Surgeons	3	0.34 %
Farming/Agriculture	6	0.69 %
Health Services	3	0.34 %
Middle Management	27	3.09 %
Military	8	0.91 %
Nurses	62	7.09 %
Occupation Therapist/Physical	1	0.11 %
Office Clerical	74	8.46 %
Pharmacist	1	0.11 %
Professional/Technical	132	15.09 %
Psychologists	1	0.11 %
Real Estate	17	1.94 %
Retail Sales	2	0.23 %
Retired	194	22.17 %
Sales/Marketing	70	8.00 %
Self Employed	35	4.00 %
Skilled Tradesman/Machine Laborer	104	11.89 %
Teacher/Educator	32	3.66 %
Upper Management/Executive	73	8.34 %
Veterinarians,	4	0.46 %
Work From Home	7	0.80 %
Total Matching Characteristic	875

Head of Household Age

Age	# of Households	% of Total
19-24 Years	382	6.77 %
25-29 Years	450	7.98 %
30-34 Years	582	10.32 %
35-39 Years	651	11.54 %
40-44 Years	735	13.03 %
45-49 Years	735	13.03 %
50-54 Years	509	9.02 %
55-59 Years	378	6.70 %
60-64 Years	350	6.20 %
65-69 Years	295	5.23 %
70-74 Years	219	3.88 %
75-79 Years	168	2.98 %
80+ Years	188	3.33 %
Total Matching Characteristic	5642

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	816	15.00 %
Multi-Family	433	7.96 %
Single Family Household	4191	77.04 %
Total Matching Characteristic	5440

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	602	10.62 %
02 Years	450	7.94 %
03 Years	335	5.91 %
04 Years	305	5.38 %
05 Years	465	8.20 %
06 Years	236	4.16 %
07 Years	285	5.03 %
08 Years	267	4.71 %
09 Years	302	5.33 %
10 Years	207	3.65 %
11 Years	129	2.28 %
12 Years	303	5.34 %
13 Years	87	1.53 %
14 Years	182	3.21 %
15+ Years	1515	26.72 %
Total Matching Characteristic	5670

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	2424	42.75 %
2	1578	27.83 %
3	791	13.95 %
4	400	7.05 %
5	258	4.55 %
6	124	2.19 %
7	59	1.04 %
8	36	0.63 %
Total Matching Characteristic	5670