Saint Louis County, MO

Demographic Report

Total Households Analyzed: 329,763

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	28142	8.54 %
$15,000 - $24,999	31378	9.52 %
$25,000 - $34,999	33815	10.26 %
$35,000 - $49,999	51634	15.66 %
$50,000 - $74,999	66969	20.31 %
$75,000 - $99,999	44853	13.60 %
$100,000 - $124,999	27976	8.49 %
$125,000 - $149,999	15136	4.59 %
$150,000 - $174,999	8165	2.48 %
$175,000 - $199,999	6160	1.87 %
$200,000 - $249,999	4550	1.38 %
$250,000+	10903	3.31 %
Total Matching Characteristic	329681

Gender

Gender	# of Households	% of Total
Female	256536	82.16 %
Male	55703	17.84 %
Total Matching Characteristic	312239

Property Value

Property Value	# of Households	% of Total
$0-$100,000	42736	17.69 %
$100,001-$150,000	53436	22.12 %
$150,001-$200,000	39392	16.31 %
$200,001-$250,000	26041	10.78 %
$250,001-$300,000	18195	7.53 %
$300,001-$350,000	13092	5.42 %
$350,001-$400,000	8567	3.55 %
$400,001-$450,000	6441	2.67 %
$450,001-$500,000	5122	2.12 %
$500,001-$550,000	4525	1.87 %
$550,001-$600,000	2575	1.07 %
$600,001-$650,000	2122	0.88 %
$650,001-$700,000	1635	0.68 %
$700,001-$750,000	1494	0.62 %
$750,000+	16168	6.69 %
Total Matching Characteristic	241541

Occupation

Occupation	# of Households	% of Total
Accountants	112	0.20 %
Architects	68	0.12 %
Attorneys	155	0.28 %
Beauty	1688	3.05 %
Chiropractors	30	0.05 %
Civil Servant	238	0.43 %
Clergy	172	0.31 %
Computer Professional	302	0.54 %
Counselors	109	0.20 %
Dentists/Dental Hygienists	196	0.35 %
Doctors/Physicians/Surgeons	342	0.62 %
Electricians	2	0.00 %
Engineers	190	0.34 %
Executive/Administrator	72	0.13 %
Farming/Agriculture	25	0.05 %
Financial Services	275	0.50 %
Health Services	207	0.37 %
Insurance/Underwriters	13	0.02 %
Interior Designers	5	0.01 %
Landscape Architects	4	0.01 %
Middle Management	2207	3.98 %
Military	377	0.68 %
Nurses	4109	7.41 %
Occupation Therapist/Physical	323	0.58 %
Office Clerical	4422	7.98 %
Opticians/Optometrists	15	0.03 %
Pharmacist	191	0.34 %
Professional Driver	25	0.05 %
Professional/Technical	9991	18.02 %
Psychologists	41	0.07 %
Real Estate	1536	2.77 %
Retail Sales	192	0.35 %
Retired	9678	17.46 %
Sales/Marketing	4626	8.35 %
Self Employed	1569	2.83 %
Services/Creative	5	0.01 %
Skilled Tradesman/Machine Laborer	2925	5.28 %
Social Workers	297	0.54 %
Speech Pathologists/Audiologists	153	0.28 %
Surveyors	4	0.01 %
Teacher/Educator	1816	3.28 %
Upper Management/Executive	6546	11.81 %
Veterinarians,	28	0.05 %
Work From Home	151	0.27 %
Total Matching Characteristic	55432

Head of Household Age

Age	# of Households	% of Total
19-24 Years	22034	6.72 %
25-29 Years	20811	6.35 %
30-34 Years	34394	10.49 %
35-39 Years	39352	12.01 %
40-44 Years	52067	15.89 %
45-49 Years	43546	13.29 %
50-54 Years	30286	9.24 %
55-59 Years	22490	6.86 %
60-64 Years	16788	5.12 %
65-69 Years	13036	3.98 %
70-74 Years	11211	3.42 %
75-79 Years	10891	3.32 %
80+ Years	10855	3.31 %
Total Matching Characteristic	327761

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	6292	1.92 %
Multi-Family	47546	14.53 %
Single Family Household	273313	83.54 %
Total Matching Characteristic	327151

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	29228	8.86 %
02 Years	24310	7.37 %
03 Years	20059	6.08 %
04 Years	16802	5.10 %
05 Years	15874	4.81 %
06 Years	12600	3.82 %
07 Years	10694	3.24 %
08 Years	7863	2.38 %
09 Years	10398	3.15 %
10 Years	9010	2.73 %
11 Years	11987	3.64 %
12 Years	21148	6.41 %
13 Years	10421	3.16 %
14 Years	14191	4.30 %
15+ Years	115178	34.93 %
Total Matching Characteristic	329763

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	113568	34.44 %
2	82735	25.09 %
3	51037	15.48 %
4	36912	11.19 %
5	22959	6.96 %
6	12701	3.85 %
7	6411	1.94 %
8	3440	1.04 %
Total Matching Characteristic	329763