Saint Louis City County, MO

Demographic Report

Total Households Analyzed: 124,671

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	31666	25.43 %
$15,000 - $24,999	20551	16.50 %
$25,000 - $34,999	16411	13.18 %
$35,000 - $49,999	20259	16.27 %
$50,000 - $74,999	18309	14.70 %
$75,000 - $99,999	8733	7.01 %
$100,000 - $124,999	3889	3.12 %
$125,000 - $149,999	1754	1.41 %
$150,000 - $174,999	713	0.57 %
$175,000 - $199,999	426	0.34 %
$200,000 - $249,999	754	0.61 %
$250,000+	1075	0.86 %
Total Matching Characteristic	124540

Gender

Gender	# of Households	% of Total
Female	82889	71.43 %
Male	33155	28.57 %
Total Matching Characteristic	116044

Property Value

Property Value	# of Households	% of Total
$0-$100,000	23510	27.89 %
$100,001-$150,000	21646	25.68 %
$150,001-$200,000	16315	19.35 %
$200,001-$250,000	8489	10.07 %
$250,001-$300,000	6154	7.30 %
$300,001-$350,000	3383	4.01 %
$350,001-$400,000	1216	1.44 %
$400,001-$450,000	793	0.94 %
$450,001-$500,000	658	0.78 %
$500,001-$550,000	665	0.79 %
$550,001-$600,000	278	0.33 %
$600,001-$650,000	216	0.26 %
$650,001-$700,000	168	0.20 %
$700,001-$750,000	135	0.16 %
$750,000+	678	0.80 %
Total Matching Characteristic	84304

Occupation

Occupation	# of Households	% of Total
Accountants	21	0.18 %
Architects	21	0.18 %
Attorneys	51	0.44 %
Beauty	422	3.62 %
Chiropractors	4	0.03 %
Civil Servant	110	0.94 %
Clergy	54	0.46 %
Computer Professional	68	0.58 %
Counselors	12	0.10 %
Dentists/Dental Hygienists	14	0.12 %
Doctors/Physicians/Surgeons	68	0.58 %
Electricians	1	0.01 %
Engineers	26	0.22 %
Executive/Administrator	10	0.09 %
Farming/Agriculture	6	0.05 %
Financial Services	47	0.40 %
Health Services	52	0.45 %
Interior Designers	1	0.01 %
Landscape Architects	2	0.02 %
Middle Management	419	3.60 %
Military	107	0.92 %
Nurses	811	6.96 %
Occupation Therapist/Physical	36	0.31 %
Office Clerical	1176	10.09 %
Pharmacist	32	0.27 %
Professional Driver	7	0.06 %
Professional/Technical	1909	16.38 %
Psychologists	5	0.04 %
Real Estate	162	1.39 %
Retail Sales	55	0.47 %
Retired	1938	16.63 %
Sales/Marketing	909	7.80 %
Self Employed	378	3.24 %
Services/Creative	2	0.02 %
Skilled Tradesman/Machine Laborer	868	7.45 %
Social Workers	70	0.60 %
Speech Pathologists/Audiologists	16	0.14 %
Teacher/Educator	395	3.39 %
Upper Management/Executive	1326	11.38 %
Veterinarians,	5	0.04 %
Work From Home	39	0.33 %
Total Matching Characteristic	11655

Head of Household Age

Age	# of Households	% of Total
19-24 Years	5471	4.41 %
25-29 Years	9879	7.96 %
30-34 Years	16374	13.19 %
35-39 Years	19285	15.54 %
40-44 Years	20652	16.64 %
45-49 Years	16027	12.91 %
50-54 Years	11352	9.15 %
55-59 Years	7502	6.04 %
60-64 Years	4767	3.84 %
65-69 Years	3568	2.87 %
70-74 Years	3252	2.62 %
75-79 Years	2943	2.37 %
80+ Years	3046	2.45 %
Total Matching Characteristic	124118

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	13985	11.35 %
Multi-Family	42736	34.67 %
Single Family Household	66538	53.98 %
Total Matching Characteristic	123259

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	15487	12.42 %
02 Years	11883	9.53 %
03 Years	10271	8.24 %
04 Years	8321	6.67 %
05 Years	7101	5.70 %
06 Years	4916	3.94 %
07 Years	4260	3.42 %
08 Years	3436	2.76 %
09 Years	3627	2.91 %
10 Years	3069	2.46 %
11 Years	4092	3.28 %
12 Years	4879	3.91 %
13 Years	2259	1.81 %
14 Years	4068	3.26 %
15+ Years	37002	29.68 %
Total Matching Characteristic	124671

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	70783	56.78 %
2	26420	21.19 %
3	12348	9.90 %
4	6789	5.45 %
5	3988	3.20 %
6	2296	1.84 %
7	1316	1.06 %
8	731	0.59 %
Total Matching Characteristic	124671