Catawba County, NC

Demographic Report

Total Households Analyzed: 49,548

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	5893	11.90 %
$15,000 - $24,999	5570	11.25 %
$25,000 - $34,999	6307	12.74 %
$35,000 - $49,999	9314	18.81 %
$50,000 - $74,999	11123	22.46 %
$75,000 - $99,999	5451	11.01 %
$100,000 - $124,999	2600	5.25 %
$125,000 - $149,999	1174	2.37 %
$150,000 - $174,999	701	1.42 %
$175,000 - $199,999	416	0.84 %
$200,000 - $249,999	214	0.43 %
$250,000+	757	1.53 %
Total Matching Characteristic	49520

Gender

Gender	# of Households	% of Total
Female	36195	76.08 %
Male	11379	23.92 %
Total Matching Characteristic	47574

Property Value

Property Value	# of Households	% of Total
$0-$100,000	9781	26.31 %
$100,001-$150,000	12948	34.83 %
$150,001-$200,000	6034	16.23 %
$200,001-$250,000	3196	8.60 %
$250,001-$300,000	1680	4.52 %
$300,001-$350,000	1096	2.95 %
$350,001-$400,000	763	2.05 %
$400,001-$450,000	559	1.50 %
$450,001-$500,000	325	0.87 %
$500,001-$550,000	241	0.65 %
$550,001-$600,000	155	0.42 %
$600,001-$650,000	116	0.31 %
$650,001-$700,000	82	0.22 %
$700,001-$750,000	58	0.16 %
$750,000+	139	0.37 %
Total Matching Characteristic	37173

Occupation

Occupation	# of Households	% of Total
Accountants	10	0.13 %
Attorneys	40	0.51 %
Beauty	33	0.42 %
Civil Servant	25	0.32 %
Clergy	21	0.27 %
Computer Professional	27	0.34 %
Counselors	3	0.04 %
Dentists/Dental Hygienists	27	0.34 %
Doctors/Physicians/Surgeons	27	0.34 %
Engineers	9	0.11 %
Executive/Administrator	5	0.06 %
Farming/Agriculture	2	0.03 %
Financial Services	5	0.06 %
Health Services	25	0.32 %
Insurance/Underwriters	1	0.01 %
Middle Management	248	3.16 %
Military	43	0.55 %
Nurses	216	2.75 %
Occupation Therapist/Physical	54	0.69 %
Office Clerical	641	8.17 %
Opticians/Optometrists	3	0.04 %
Pharmacist	3	0.04 %
Professional Driver	2	0.03 %
Professional/Technical	1312	16.72 %
Real Estate	49	0.62 %
Retail Sales	44	0.56 %
Retired	1400	17.84 %
Sales/Marketing	870	11.09 %
Self Employed	256	3.26 %
Services/Creative	3	0.04 %
Skilled Tradesman/Machine Laborer	1277	16.28 %
Social Workers	20	0.25 %
Speech Pathologists/Audiologists	3	0.04 %
Teacher/Educator	269	3.43 %
Upper Management/Executive	842	10.73 %
Veterinarians,	1	0.01 %
Work From Home	30	0.38 %
Total Matching Characteristic	7846

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2832	5.75 %
25-29 Years	3399	6.90 %
30-34 Years	5533	11.23 %
35-39 Years	6370	12.92 %
40-44 Years	7421	15.06 %
45-49 Years	6001	12.18 %
50-54 Years	4452	9.03 %
55-59 Years	3494	7.09 %
60-64 Years	2823	5.73 %
65-69 Years	2256	4.58 %
70-74 Years	1836	3.73 %
75-79 Years	1493	3.03 %
80+ Years	1377	2.79 %
Total Matching Characteristic	49287

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1140	2.37 %
Multi-Family	4688	9.76 %
Single Family Household	42195	87.86 %
Total Matching Characteristic	48023

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	4953	10.00 %
02 Years	3567	7.20 %
03 Years	2900	5.85 %
04 Years	3275	6.61 %
05 Years	2592	5.23 %
06 Years	2049	4.14 %
07 Years	2664	5.38 %
08 Years	2313	4.67 %
09 Years	1355	2.73 %
10 Years	1938	3.91 %
11 Years	1477	2.98 %
12 Years	2927	5.91 %
13 Years	1216	2.45 %
14 Years	1244	2.51 %
15+ Years	15078	30.43 %
Total Matching Characteristic	49548

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	19620	39.60 %
2	14158	28.57 %
3	7363	14.86 %
4	4227	8.53 %
5	2133	4.30 %
6	1198	2.42 %
7	560	1.13 %
8	289	0.58 %
Total Matching Characteristic	49548