Cleveland County, NC

Demographic Report

Total Households Analyzed: 32,299

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	5695	17.64 %
$15,000 - $24,999	4598	14.24 %
$25,000 - $34,999	4142	12.83 %
$35,000 - $49,999	5762	17.85 %
$50,000 - $74,999	6470	20.04 %
$75,000 - $99,999	2959	9.17 %
$100,000 - $124,999	1313	4.07 %
$125,000 - $149,999	474	1.47 %
$150,000 - $174,999	314	0.97 %
$175,000 - $199,999	151	0.47 %
$200,000 - $249,999	85	0.26 %
$250,000+	315	0.98 %
Total Matching Characteristic	32278

Gender

Gender	# of Households	% of Total
Female	23106	74.69 %
Male	7831	25.31 %
Total Matching Characteristic	30937

Property Value

Property Value	# of Households	% of Total
$0-$100,000	409	22.98 %
$100,001-$150,000	568	31.91 %
$150,001-$200,000	371	20.84 %
$200,001-$250,000	240	13.48 %
$250,001-$300,000	141	7.92 %
$300,001-$350,000	20	1.12 %
$350,001-$400,000	15	0.84 %
$400,001-$450,000	8	0.45 %
$450,001-$500,000	3	0.17 %
$550,001-$600,000	2	0.11 %
$600,001-$650,000	1	0.06 %
$700,001-$750,000	1	0.06 %
$750,000+	1	0.06 %
Total Matching Characteristic	1780

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.07 %
Architects	1	0.02 %
Attorneys	56	1.28 %
Beauty	18	0.41 %
Civil Servant	18	0.41 %
Clergy	30	0.69 %
Computer Professional	11	0.25 %
Counselors	3	0.07 %
Dentists/Dental Hygienists	17	0.39 %
Doctors/Physicians/Surgeons	10	0.23 %
Engineers	2	0.05 %
Farming/Agriculture	7	0.16 %
Financial Services	2	0.05 %
Health Services	6	0.14 %
Middle Management	120	2.74 %
Military	28	0.64 %
Nurses	144	3.29 %
Occupation Therapist/Physical	11	0.25 %
Office Clerical	309	7.06 %
Pharmacist	1	0.02 %
Professional/Technical	824	18.83 %
Real Estate	29	0.66 %
Retail Sales	19	0.43 %
Retired	919	21.01 %
Sales/Marketing	370	8.46 %
Self Employed	163	3.73 %
Services/Creative	1	0.02 %
Skilled Tradesman/Machine Laborer	646	14.77 %
Social Workers	6	0.14 %
Speech Pathologists/Audiologists	1	0.02 %
Surveyors	2	0.05 %
Teacher/Educator	159	3.63 %
Upper Management/Executive	421	9.62 %
Veterinarians,	2	0.05 %
Work From Home	16	0.37 %
Total Matching Characteristic	4375

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1862	5.79 %
25-29 Years	2347	7.30 %
30-34 Years	3574	11.12 %
35-39 Years	3901	12.14 %
40-44 Years	4839	15.06 %
45-49 Years	3906	12.15 %
50-54 Years	2939	9.14 %
55-59 Years	2445	7.61 %
60-64 Years	1830	5.69 %
65-69 Years	1490	4.64 %
70-74 Years	1201	3.74 %
75-79 Years	972	3.02 %
80+ Years	833	2.59 %
Total Matching Characteristic	32139

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1215	4.06 %
Multi-Family	4078	13.64 %
Single Family Household	24601	82.29 %
Total Matching Characteristic	29894

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2971	9.20 %
02 Years	1759	5.45 %
03 Years	2979	9.22 %
04 Years	1631	5.05 %
05 Years	1425	4.41 %
06 Years	1526	4.72 %
07 Years	1782	5.52 %
08 Years	1396	4.32 %
09 Years	1113	3.45 %
10 Years	993	3.07 %
11 Years	905	2.80 %
12 Years	1575	4.88 %
13 Years	764	2.37 %
14 Years	1261	3.90 %
15+ Years	10219	31.64 %
Total Matching Characteristic	32299

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	14153	43.82 %
2	8493	26.29 %
3	4439	13.74 %
4	2555	7.91 %
5	1339	4.15 %
6	732	2.27 %
7	372	1.15 %
8	216	0.67 %
Total Matching Characteristic	32299