Cumberland County, NC

Demographic Report

Total Households Analyzed: 98,439

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	14092	14.32 %
$15,000 - $24,999	12705	12.91 %
$25,000 - $34,999	13045	13.26 %
$35,000 - $49,999	19702	20.02 %
$50,000 - $74,999	20404	20.74 %
$75,000 - $99,999	9678	9.84 %
$100,000 - $124,999	4222	4.29 %
$125,000 - $149,999	1799	1.83 %
$150,000 - $174,999	987	1.00 %
$175,000 - $199,999	599	0.61 %
$200,000 - $249,999	290	0.29 %
$250,000+	865	0.88 %
Total Matching Characteristic	98388

Gender

Gender	# of Households	% of Total
Female	71066	75.71 %
Male	22801	24.29 %
Total Matching Characteristic	93867

Property Value

Property Value	# of Households	% of Total
$0-$100,000	15428	39.48 %
$100,001-$150,000	12916	33.05 %
$150,001-$200,000	6104	15.62 %
$200,001-$250,000	2396	6.13 %
$250,001-$300,000	1073	2.75 %
$300,001-$350,000	559	1.43 %
$350,001-$400,000	279	0.71 %
$400,001-$450,000	111	0.28 %
$450,001-$500,000	89	0.23 %
$500,001-$550,000	53	0.14 %
$550,001-$600,000	22	0.06 %
$600,001-$650,000	11	0.03 %
$650,001-$700,000	8	0.02 %
$700,001-$750,000	7	0.02 %
$750,000+	26	0.07 %
Total Matching Characteristic	39082

Occupation

Occupation	# of Households	% of Total
Accountants	8	0.07 %
Architects	1	0.01 %
Attorneys	46	0.39 %
Beauty	54	0.46 %
Civil Servant	75	0.64 %
Clergy	46	0.39 %
Computer Professional	41	0.35 %
Counselors	9	0.08 %
Dentists/Dental Hygienists	52	0.45 %
Doctors/Physicians/Surgeons	53	0.45 %
Electricians	2	0.02 %
Engineers	9	0.08 %
Executive/Administrator	5	0.04 %
Farming/Agriculture	9	0.08 %
Financial Services	5	0.04 %
Health Services	39	0.33 %
Landscape Architects	1	0.01 %
Middle Management	365	3.13 %
Military	755	6.47 %
Nurses	405	3.47 %
Occupation Therapist/Physical	66	0.57 %
Office Clerical	940	8.06 %
Opticians/Optometrists	6	0.05 %
Pharmacist	6	0.05 %
Professional/Technical	2177	18.67 %
Psychologists	1	0.01 %
Real Estate	95	0.81 %
Retail Sales	58	0.50 %
Retired	1896	16.26 %
Sales/Marketing	1244	10.67 %
Self Employed	428	3.67 %
Services/Creative	3	0.03 %
Skilled Tradesman/Machine Laborer	811	6.95 %
Social Workers	44	0.38 %
Speech Pathologists/Audiologists	6	0.05 %
Surveyors	2	0.02 %
Teacher/Educator	569	4.88 %
Upper Management/Executive	1260	10.81 %
Veterinarians,	7	0.06 %
Work From Home	62	0.53 %
Total Matching Characteristic	11661

Head of Household Age

Age	# of Households	% of Total
19-24 Years	8278	8.43 %
25-29 Years	8614	8.78 %
30-34 Years	13623	13.88 %
35-39 Years	13015	13.26 %
40-44 Years	16048	16.35 %
45-49 Years	11431	11.65 %
50-54 Years	8070	8.22 %
55-59 Years	5744	5.85 %
60-64 Years	4037	4.11 %
65-69 Years	3232	3.29 %
70-74 Years	2657	2.71 %
75-79 Years	1983	2.02 %
80+ Years	1411	1.44 %
Total Matching Characteristic	98143

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	2492	2.60 %
Multi-Family	10714	11.19 %
Single Family Household	82526	86.21 %
Total Matching Characteristic	95732

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	11535	11.72 %
02 Years	11891	12.08 %
03 Years	7227	7.34 %
04 Years	5141	5.22 %
05 Years	4170	4.24 %
06 Years	4608	4.68 %
07 Years	5074	5.15 %
08 Years	3490	3.55 %
09 Years	2203	2.24 %
10 Years	2654	2.70 %
11 Years	2129	2.16 %
12 Years	4077	4.14 %
13 Years	1679	1.71 %
14 Years	2122	2.16 %
15+ Years	30439	30.92 %
Total Matching Characteristic	98439

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	42365	43.04 %
2	25623	26.03 %
3	13817	14.04 %
4	8116	8.24 %
5	4341	4.41 %
6	2319	2.36 %
7	1197	1.22 %
8	661	0.67 %
Total Matching Characteristic	98439