Lenoir County, NC

Demographic Report

Total Households Analyzed: 20,507

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	4230	20.65 %
$15,000 - $24,999	3175	15.50 %
$25,000 - $34,999	2674	13.05 %
$35,000 - $49,999	3582	17.49 %
$50,000 - $74,999	3703	18.08 %
$75,000 - $99,999	1641	8.01 %
$100,000 - $124,999	691	3.37 %
$125,000 - $149,999	261	1.27 %
$150,000 - $174,999	170	0.83 %
$175,000 - $199,999	102	0.50 %
$200,000 - $249,999	41	0.20 %
$250,000+	216	1.05 %
Total Matching Characteristic	20486

Gender

Gender	# of Households	% of Total
Female	15171	77.12 %
Male	4501	22.88 %
Total Matching Characteristic	19672

Property Value

Property Value	# of Households	% of Total
$0-$100,000	6010	78.80 %
$100,001-$150,000	1164	15.26 %
$150,001-$200,000	324	4.25 %
$200,001-$250,000	73	0.96 %
$250,001-$300,000	32	0.42 %
$300,001-$350,000	11	0.14 %
$350,001-$400,000	5	0.07 %
$400,001-$450,000	5	0.07 %
$450,001-$500,000	3	0.04 %
Total Matching Characteristic	7627

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.07 %
Attorneys	8	0.29 %
Beauty	7	0.25 %
Civil Servant	25	0.91 %
Clergy	23	0.84 %
Computer Professional	4	0.15 %
Dentists/Dental Hygienists	16	0.58 %
Doctors/Physicians/Surgeons	8	0.29 %
Electricians	1	0.04 %
Farming/Agriculture	5	0.18 %
Financial Services	1	0.04 %
Health Services	6	0.22 %
Insurance/Underwriters	1	0.04 %
Middle Management	48	1.75 %
Military	37	1.35 %
Nurses	80	2.91 %
Occupation Therapist/Physical	16	0.58 %
Office Clerical	191	6.95 %
Pharmacist	4	0.15 %
Professional/Technical	553	20.11 %
Real Estate	23	0.84 %
Retail Sales	11	0.40 %
Retired	691	25.13 %
Sales/Marketing	268	9.75 %
Self Employed	102	3.71 %
Services/Creative	1	0.04 %
Skilled Tradesman/Machine Laborer	275	10.00 %
Social Workers	5	0.18 %
Surveyors	1	0.04 %
Teacher/Educator	82	2.98 %
Upper Management/Executive	245	8.91 %
Work From Home	10	0.36 %
Total Matching Characteristic	2750

Head of Household Age

Age	# of Households	% of Total
19-24 Years	2018	9.90 %
25-29 Years	1187	5.82 %
30-34 Years	1854	9.09 %
35-39 Years	2000	9.81 %
40-44 Years	2812	13.79 %
45-49 Years	2429	11.92 %
50-54 Years	1921	9.42 %
55-59 Years	1523	7.47 %
60-64 Years	1210	5.94 %
65-69 Years	1032	5.06 %
70-74 Years	907	4.45 %
75-79 Years	828	4.06 %
80+ Years	664	3.26 %
Total Matching Characteristic	20385

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	378	1.94 %
Multi-Family	1238	6.36 %
Single Family Household	17844	91.70 %
Total Matching Characteristic	19460

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1709	8.33 %
02 Years	1739	8.48 %
03 Years	1278	6.23 %
04 Years	991	4.83 %
05 Years	1041	5.08 %
06 Years	1164	5.68 %
07 Years	1328	6.48 %
08 Years	1223	5.96 %
09 Years	1339	6.53 %
10 Years	451	2.20 %
11 Years	373	1.82 %
12 Years	886	4.32 %
13 Years	347	1.69 %
14 Years	501	2.44 %
15+ Years	6137	29.93 %
Total Matching Characteristic	20507

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	9075	44.25 %
2	5495	26.80 %
3	2803	13.67 %
4	1603	7.82 %
5	810	3.95 %
6	407	1.98 %
7	234	1.14 %
8	80	0.39 %
Total Matching Characteristic	20507