Rockingham County, NC

Demographic Report

Total Households Analyzed: 32,229

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	6075	18.87 %
$15,000 - $24,999	4479	13.92 %
$25,000 - $34,999	4132	12.84 %
$35,000 - $49,999	5871	18.24 %
$50,000 - $74,999	6095	18.94 %
$75,000 - $99,999	2926	9.09 %
$100,000 - $124,999	1282	3.98 %
$125,000 - $149,999	502	1.56 %
$150,000 - $174,999	293	0.91 %
$175,000 - $199,999	116	0.36 %
$200,000 - $249,999	153	0.48 %
$250,000+	264	0.82 %
Total Matching Characteristic	32188

Gender

Gender	# of Households	% of Total
Female	23921	77.04 %
Male	7128	22.96 %
Total Matching Characteristic	31049

Property Value

Property Value	# of Households	% of Total
$0-$100,000	6119	24.77 %
$100,001-$150,000	6111	24.74 %
$150,001-$200,000	5245	21.23 %
$200,001-$250,000	2993	12.12 %
$250,001-$300,000	1778	7.20 %
$300,001-$350,000	1013	4.10 %
$350,001-$400,000	512	2.07 %
$400,001-$450,000	304	1.23 %
$450,001-$500,000	217	0.88 %
$500,001-$550,000	168	0.68 %
$550,001-$600,000	78	0.32 %
$600,001-$650,000	51	0.21 %
$650,001-$700,000	38	0.15 %
$700,001-$750,000	26	0.11 %
$750,000+	51	0.21 %
Total Matching Characteristic	24704

Occupation

Occupation	# of Households	% of Total
Accountants	3	0.06 %
Attorneys	9	0.18 %
Beauty	17	0.35 %
Civil Servant	16	0.33 %
Clergy	30	0.62 %
Computer Professional	10	0.21 %
Counselors	3	0.06 %
Dentists/Dental Hygienists	25	0.51 %
Doctors/Physicians/Surgeons	5	0.10 %
Electricians	1	0.02 %
Engineers	3	0.06 %
Executive/Administrator	1	0.02 %
Farming/Agriculture	7	0.14 %
Health Services	10	0.21 %
Middle Management	142	2.92 %
Military	41	0.84 %
Nurses	129	2.65 %
Occupation Therapist/Physical	16	0.33 %
Office Clerical	436	8.95 %
Pharmacist	3	0.06 %
Professional Driver	1	0.02 %
Professional/Technical	879	18.05 %
Real Estate	29	0.60 %
Retail Sales	32	0.66 %
Retired	1072	22.01 %
Sales/Marketing	409	8.40 %
Self Employed	191	3.92 %
Services/Creative	1	0.02 %
Skilled Tradesman/Machine Laborer	750	15.40 %
Social Workers	2	0.04 %
Speech Pathologists/Audiologists	4	0.08 %
Teacher/Educator	128	2.63 %
Upper Management/Executive	443	9.10 %
Veterinarians,	1	0.02 %
Work From Home	21	0.43 %
Total Matching Characteristic	4870

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1785	5.57 %
25-29 Years	2018	6.29 %
30-34 Years	3254	10.15 %
35-39 Years	3739	11.66 %
40-44 Years	4698	14.65 %
45-49 Years	4056	12.65 %
50-54 Years	3197	9.97 %
55-59 Years	2453	7.65 %
60-64 Years	1860	5.80 %
65-69 Years	1568	4.89 %
70-74 Years	1347	4.20 %
75-79 Years	1090	3.40 %
80+ Years	1004	3.13 %
Total Matching Characteristic	32069

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	577	1.85 %
Multi-Family	1869	6.00 %
Single Family Household	28729	92.15 %
Total Matching Characteristic	31175

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	2314	7.18 %
02 Years	2900	9.00 %
03 Years	1765	5.48 %
04 Years	1578	4.90 %
05 Years	1323	4.10 %
06 Years	1341	4.16 %
07 Years	1714	5.32 %
08 Years	1763	5.47 %
09 Years	1484	4.60 %
10 Years	922	2.86 %
11 Years	900	2.79 %
12 Years	1832	5.68 %
13 Years	1366	4.24 %
14 Years	1060	3.29 %
15+ Years	9967	30.93 %
Total Matching Characteristic	32229

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	12860	39.90 %
2	9245	28.69 %
3	4792	14.87 %
4	2655	8.24 %
5	1410	4.37 %
6	711	2.21 %
7	375	1.16 %
8	181	0.56 %
Total Matching Characteristic	32229