Rutherford County, NC

Demographic Report

Total Households Analyzed: 21,763

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	4547	20.91 %
$15,000 - $24,999	3517	16.17 %
$25,000 - $34,999	2928	13.46 %
$35,000 - $49,999	3727	17.14 %
$50,000 - $74,999	3919	18.02 %
$75,000 - $99,999	1632	7.50 %
$100,000 - $124,999	705	3.24 %
$125,000 - $149,999	315	1.45 %
$150,000 - $174,999	152	0.70 %
$175,000 - $199,999	86	0.40 %
$200,000 - $249,999	55	0.25 %
$250,000+	164	0.75 %
Total Matching Characteristic	21747

Gender

Gender	# of Households	% of Total
Female	15576	74.63 %
Male	5294	25.37 %
Total Matching Characteristic	20870

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Accountants	2	0.06 %
Attorneys	7	0.21 %
Beauty	19	0.58 %
Civil Servant	18	0.55 %
Clergy	22	0.67 %
Computer Professional	4	0.12 %
Counselors	4	0.12 %
Dentists/Dental Hygienists	13	0.40 %
Doctors/Physicians/Surgeons	6	0.18 %
Electricians	2	0.06 %
Engineers	1	0.03 %
Executive/Administrator	3	0.09 %
Farming/Agriculture	7	0.21 %
Health Services	6	0.18 %
Middle Management	96	2.93 %
Military	25	0.76 %
Nurses	99	3.02 %
Occupation Therapist/Physical	4	0.12 %
Office Clerical	240	7.33 %
Pharmacist	1	0.03 %
Professional/Technical	493	15.05 %
Real Estate	18	0.55 %
Retail Sales	18	0.55 %
Retired	763	23.30 %
Sales/Marketing	307	9.37 %
Self Employed	146	4.46 %
Skilled Tradesman/Machine Laborer	522	15.94 %
Social Workers	3	0.09 %
Teacher/Educator	114	3.48 %
Upper Management/Executive	301	9.19 %
Work From Home	11	0.34 %
Total Matching Characteristic	3275

Head of Household Age

Age	# of Households	% of Total
19-24 Years	1121	5.18 %
25-29 Years	1443	6.67 %
30-34 Years	2271	10.50 %
35-39 Years	2507	11.59 %
40-44 Years	3059	14.15 %
45-49 Years	2727	12.61 %
50-54 Years	2100	9.71 %
55-59 Years	1701	7.87 %
60-64 Years	1351	6.25 %
65-69 Years	1064	4.92 %
70-74 Years	910	4.21 %
75-79 Years	740	3.42 %
80+ Years	628	2.90 %
Total Matching Characteristic	21622

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	443	2.20 %
Multi-Family	1312	6.53 %
Single Family Household	18340	91.27 %
Total Matching Characteristic	20095

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1657	7.61 %
02 Years	1129	5.19 %
03 Years	871	4.00 %
04 Years	2469	11.34 %
05 Years	1268	5.83 %
06 Years	1005	4.62 %
07 Years	1390	6.39 %
08 Years	1401	6.44 %
09 Years	1243	5.71 %
10 Years	621	2.85 %
11 Years	471	2.16 %
12 Years	1273	5.85 %
13 Years	450	2.07 %
14 Years	502	2.31 %
15+ Years	6013	27.63 %
Total Matching Characteristic	21763

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	9542	43.85 %
2	6255	28.74 %
3	2892	13.29 %
4	1519	6.98 %
5	828	3.80 %
6	405	1.86 %
7	206	0.95 %
8	116	0.53 %
Total Matching Characteristic	21763