Watauga County, NC

Demographic Report

Total Households Analyzed: 15,510

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	3534	22.82 %
$15,000 - $24,999	2065	13.33 %
$25,000 - $34,999	2007	12.96 %
$35,000 - $49,999	2406	15.53 %
$50,000 - $74,999	2644	17.07 %
$75,000 - $99,999	1414	9.13 %
$100,000 - $124,999	708	4.57 %
$125,000 - $149,999	246	1.59 %
$150,000 - $174,999	137	0.88 %
$175,000 - $199,999	101	0.65 %
$200,000 - $249,999	44	0.28 %
$250,000+	183	1.18 %
Total Matching Characteristic	15489

Gender

Gender	# of Households	% of Total
Female	10363	69.68 %
Male	4509	30.32 %
Total Matching Characteristic	14872

Property Value

Property Value	# of Households	% of Total
$0-$100,000	2067	22.57 %
$100,001-$150,000	2350	25.66 %
$150,001-$200,000	1838	20.07 %
$200,001-$250,000	1204	13.15 %
$250,001-$300,000	673	7.35 %
$300,001-$350,000	358	3.91 %
$350,001-$400,000	232	2.53 %
$400,001-$450,000	141	1.54 %
$450,001-$500,000	69	0.75 %
$500,001-$550,000	53	0.58 %
$550,001-$600,000	39	0.43 %
$600,001-$650,000	50	0.55 %
$650,001-$700,000	21	0.23 %
$700,001-$750,000	13	0.14 %
$750,000+	49	0.54 %
Total Matching Characteristic	9157

Occupation

Occupation	# of Households	% of Total
Accountants	7	0.38 %
Architects	4	0.21 %
Attorneys	12	0.64 %
Beauty	10	0.54 %
Civil Servant	3	0.16 %
Clergy	6	0.32 %
Computer Professional	3	0.16 %
Counselors	5	0.27 %
Dentists/Dental Hygienists	11	0.59 %
Doctors/Physicians/Surgeons	15	0.81 %
Electricians	1	0.05 %
Engineers	4	0.21 %
Executive/Administrator	1	0.05 %
Farming/Agriculture	8	0.43 %
Health Services	7	0.38 %
Insurance/Underwriters	1	0.05 %
Middle Management	62	3.33 %
Military	10	0.54 %
Nurses	55	2.95 %
Occupation Therapist/Physical	13	0.70 %
Office Clerical	125	6.71 %
Professional/Technical	338	18.14 %
Real Estate	23	1.23 %
Retail Sales	7	0.38 %
Retired	336	18.04 %
Sales/Marketing	233	12.51 %
Self Employed	94	5.05 %
Services/Creative	1	0.05 %
Skilled Tradesman/Machine Laborer	170	9.13 %
Social Workers	6	0.32 %
Speech Pathologists/Audiologists	2	0.11 %
Teacher/Educator	78	4.19 %
Upper Management/Executive	202	10.84 %
Veterinarians,	1	0.05 %
Work From Home	9	0.48 %
Total Matching Characteristic	1863

Head of Household Age

Age	# of Households	% of Total
19-24 Years	972	6.29 %
25-29 Years	1459	9.44 %
30-34 Years	1916	12.40 %
35-39 Years	1878	12.16 %
40-44 Years	2199	14.23 %
45-49 Years	1900	12.30 %
50-54 Years	1414	9.15 %
55-59 Years	1060	6.86 %
60-64 Years	812	5.26 %
65-69 Years	628	4.06 %
70-74 Years	483	3.13 %
75-79 Years	387	2.51 %
80+ Years	341	2.21 %
Total Matching Characteristic	15449

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	519	3.61 %
Multi-Family	2750	19.13 %
Single Family Household	11103	77.25 %
Total Matching Characteristic	14372

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	1492	9.62 %
02 Years	1096	7.07 %
03 Years	1811	11.68 %
04 Years	1027	6.62 %
05 Years	909	5.86 %
06 Years	798	5.15 %
07 Years	801	5.16 %
08 Years	687	4.43 %
09 Years	839	5.41 %
10 Years	433	2.79 %
11 Years	408	2.63 %
12 Years	858	5.53 %
13 Years	155	1.00 %
14 Years	229	1.48 %
15+ Years	3967	25.58 %
Total Matching Characteristic	15510

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	7614	49.09 %
2	4106	26.47 %
3	1889	12.18 %
4	1032	6.65 %
5	476	3.07 %
6	225	1.45 %
7	108	0.70 %
8	60	0.39 %
Total Matching Characteristic	15510