Rock County, NE

Demographic Report

Total Households Analyzed: 396

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	100	25.32 %
$15,000 - $24,999	67	16.96 %
$25,000 - $34,999	59	14.94 %
$35,000 - $49,999	75	18.99 %
$50,000 - $74,999	51	12.91 %
$75,000 - $99,999	26	6.58 %
$100,000 - $124,999	6	1.52 %
$125,000 - $149,999	6	1.52 %
$150,000 - $174,999	4	1.01 %
$200,000 - $249,999	1	0.25 %
Total Matching Characteristic	395

Gender

Gender	# of Households	% of Total
Female	290	76.12 %
Male	91	23.88 %
Total Matching Characteristic	381

Property Value

Property Value	# of Households	% of Total
Total Matching Characteristic	0

Occupation

Occupation	# of Households	% of Total
Beauty	4	4.88 %
Dentists/Dental Hygienists	1	1.22 %
Health Services	3	3.66 %
Middle Management	1	1.22 %
Nurses	6	7.32 %
Office Clerical	4	4.88 %
Professional/Technical	6	7.32 %
Retired	14	17.07 %
Sales/Marketing	8	9.76 %
Self Employed	11	13.41 %
Skilled Tradesman/Machine Laborer	14	17.07 %
Upper Management/Executive	8	9.76 %
Veterinarians,	1	1.22 %
Work From Home	1	1.22 %
Total Matching Characteristic	82

Head of Household Age

Age	# of Households	% of Total
19-24 Years	41	10.46 %
25-29 Years	24	6.12 %
30-34 Years	31	7.91 %
35-39 Years	42	10.71 %
40-44 Years	39	9.95 %
45-49 Years	42	10.71 %
50-54 Years	46	11.73 %
55-59 Years	21	5.36 %
60-64 Years	28	7.14 %
65-69 Years	23	5.87 %
70-74 Years	25	6.38 %
75-79 Years	15	3.83 %
80+ Years	15	3.83 %
Total Matching Characteristic	392

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	1	0.41 %
Single Family Household	240	99.59 %
Total Matching Characteristic	241

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	23	5.81 %
02 Years	26	6.57 %
03 Years	5	1.26 %
04 Years	12	3.03 %
05 Years	14	3.54 %
06 Years	31	7.83 %
07 Years	22	5.56 %
08 Years	29	7.32 %
09 Years	17	4.29 %
10 Years	10	2.53 %
11 Years	9	2.27 %
12 Years	23	5.81 %
13 Years	10	2.53 %
14 Years	21	5.30 %
15+ Years	144	36.36 %
Total Matching Characteristic	396

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	107	27.02 %
2	139	35.10 %
3	72	18.18 %
4	28	7.07 %
5	24	6.06 %
6	13	3.28 %
7	10	2.53 %
8	3	0.76 %
Total Matching Characteristic	396