CALIFON, NJ

Demographic Report

Total Households Analyzed: 1,878

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	57	3.04 %
$15,000 - $24,999	83	4.42 %
$25,000 - $34,999	81	4.32 %
$35,000 - $49,999	105	5.59 %
$50,000 - $74,999	232	12.36 %
$75,000 - $99,999	236	12.57 %
$100,000 - $124,999	221	11.77 %
$125,000 - $149,999	184	9.80 %
$150,000 - $174,999	243	12.95 %
$175,000 - $199,999	69	3.68 %
$200,000 - $249,999	110	5.86 %
$250,000+	256	13.64 %
Total Matching Characteristic	1877

Gender

Gender	# of Households	% of Total
Female	1555	86.44 %
Male	244	13.56 %
Total Matching Characteristic	1799

Property Value

Property Value	# of Households	% of Total
$0-$100,000	18	1.03 %
$100,001-$150,000	24	1.37 %
$150,001-$200,000	38	2.18 %
$200,001-$250,000	90	5.15 %
$250,001-$300,000	104	5.96 %
$300,001-$350,000	137	7.85 %
$350,001-$400,000	136	7.79 %
$400,001-$450,000	166	9.51 %
$450,001-$500,000	139	7.96 %
$500,001-$550,000	117	6.70 %
$550,001-$600,000	98	5.61 %
$600,001-$650,000	89	5.10 %
$650,001-$700,000	71	4.07 %
$700,001-$750,000	61	3.49 %
$750,000+	458	26.23 %
Total Matching Characteristic	1746

Occupation

Occupation	# of Households	% of Total
Accountants	3	1.08 %
Beauty	10	3.60 %
Civil Servant	2	0.72 %
Clergy	1	0.36 %
Computer Professional	3	1.08 %
Dentists/Dental Hygienists	4	1.44 %
Doctors/Physicians/Surgeons	3	1.08 %
Engineers	3	1.08 %
Financial Services	3	1.08 %
Health Services	3	1.08 %
Landscape Architects	1	0.36 %
Middle Management	26	9.35 %
Nurses	34	12.23 %
Office Clerical	21	7.55 %
Pharmacist	3	1.08 %
Professional/Technical	28	10.07 %
Real Estate	1	0.36 %
Retail Sales	1	0.36 %
Retired	19	6.83 %
Sales/Marketing	18	6.47 %
Self Employed	8	2.88 %
Skilled Tradesman/Machine Laborer	10	3.60 %
Social Workers	6	2.16 %
Speech Pathologists/Audiologists	1	0.36 %
Surveyors	1	0.36 %
Teacher/Educator	15	5.40 %
Upper Management/Executive	47	16.91 %
Veterinarians,	2	0.72 %
Work From Home	1	0.36 %
Total Matching Characteristic	278

Head of Household Age

Age	# of Households	% of Total
19-24 Years	110	5.87 %
25-29 Years	48	2.56 %
30-34 Years	141	7.52 %
35-39 Years	217	11.58 %
40-44 Years	348	18.57 %
45-49 Years	335	17.88 %
50-54 Years	220	11.74 %
55-59 Years	161	8.59 %
60-64 Years	115	6.14 %
65-69 Years	63	3.36 %
70-74 Years	45	2.40 %
75-79 Years	36	1.92 %
80+ Years	35	1.87 %
Total Matching Characteristic	1874

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	39	2.14 %
Multi-Family	36	1.98 %
Single Family Household	1746	95.88 %
Total Matching Characteristic	1821

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	124	6.60 %
02 Years	97	5.17 %
03 Years	113	6.02 %
04 Years	99	5.27 %
05 Years	91	4.85 %
06 Years	69	3.67 %
07 Years	97	5.17 %
08 Years	56	2.98 %
09 Years	83	4.42 %
10 Years	70	3.73 %
11 Years	87	4.63 %
12 Years	142	7.56 %
13 Years	65	3.46 %
14 Years	71	3.78 %
15+ Years	614	32.69 %
Total Matching Characteristic	1878

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	403	21.46 %
2	568	30.24 %
3	391	20.82 %
4	271	14.43 %
5	139	7.40 %
6	58	3.09 %
7	28	1.49 %
8	20	1.06 %
Total Matching Characteristic	1878