Mercer County, NJ

Demographic Report

Total Households Analyzed: 110,592

This report is based on nationwide household level consumer data,
analyzed by GeoSelector technology.

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Estimated Income

Income Level	# of Households	% of Total
$1,000 - $14,999	11179	10.12 %
$15,000 - $24,999	9030	8.17 %
$25,000 - $34,999	8771	7.94 %
$35,000 - $49,999	14315	12.95 %
$50,000 - $74,999	20112	18.20 %
$75,000 - $99,999	15564	14.08 %
$100,000 - $124,999	11353	10.27 %
$125,000 - $149,999	6686	6.05 %
$150,000 - $174,999	5262	4.76 %
$175,000 - $199,999	1857	1.68 %
$200,000 - $249,999	2021	1.83 %
$250,000+	4360	3.95 %
Total Matching Characteristic	110510

Gender

Gender	# of Households	% of Total
Female	80350	78.29 %
Male	22287	21.71 %
Total Matching Characteristic	102637

Property Value

Property Value	# of Households	% of Total
$0-$100,000	8831	9.89 %
$100,001-$150,000	12156	13.61 %
$150,001-$200,000	13068	14.63 %
$200,001-$250,000	12531	14.03 %
$250,001-$300,000	10414	11.66 %
$300,001-$350,000	7051	7.90 %
$350,001-$400,000	5156	5.77 %
$400,001-$450,000	3891	4.36 %
$450,001-$500,000	2987	3.34 %
$500,001-$550,000	2332	2.61 %
$550,001-$600,000	1737	1.94 %
$600,001-$650,000	1462	1.64 %
$650,001-$700,000	1203	1.35 %
$700,001-$750,000	1100	1.23 %
$750,000+	5389	6.03 %
Total Matching Characteristic	89308

Occupation

Occupation	# of Households	% of Total
Accountants	96	0.64 %
Architects	12	0.08 %
Attorneys	47	0.31 %
Beauty	449	3.01 %
Chiropractors	10	0.07 %
Civil Servant	176	1.18 %
Clergy	46	0.31 %
Computer Professional	126	0.84 %
Counselors	7	0.05 %
Dentists/Dental Hygienists	49	0.33 %
Doctors/Physicians/Surgeons	251	1.68 %
Electricians	19	0.13 %
Engineers	61	0.41 %
Executive/Administrator	28	0.19 %
Farming/Agriculture	10	0.07 %
Financial Services	115	0.77 %
Health Services	69	0.46 %
Insurance/Underwriters	1	0.01 %
Landscape Architects	8	0.05 %
Middle Management	893	5.98 %
Military	157	1.05 %
Nurses	1352	9.06 %
Occupation Therapist/Physical	47	0.31 %
Office Clerical	1762	11.80 %
Opticians/Optometrists	8	0.05 %
Pharmacist	59	0.40 %
Professional Driver	10	0.07 %
Professional/Technical	2475	16.58 %
Psychologists	4	0.03 %
Real Estate	11	0.07 %
Retail Sales	36	0.24 %
Retired	1984	13.29 %
Sales/Marketing	824	5.52 %
Self Employed	343	2.30 %
Services/Creative	2	0.01 %
Skilled Tradesman/Machine Laborer	664	4.45 %
Social Workers	137	0.92 %
Speech Pathologists/Audiologists	41	0.27 %
Surveyors	5	0.03 %
Teacher/Educator	630	4.22 %
Upper Management/Executive	1862	12.47 %
Veterinarians,	7	0.05 %
Work From Home	33	0.22 %
Total Matching Characteristic	14926

Head of Household Age

Age	# of Households	% of Total
19-24 Years	5079	4.61 %
25-29 Years	4955	4.50 %
30-34 Years	10346	9.40 %
35-39 Years	15807	14.35 %
40-44 Years	22243	20.20 %
45-49 Years	15781	14.33 %
50-54 Years	10771	9.78 %
55-59 Years	7571	6.88 %
60-64 Years	5127	4.66 %
65-69 Years	3778	3.43 %
70-74 Years	3033	2.75 %
75-79 Years	2753	2.50 %
80+ Years	2877	2.61 %
Total Matching Characteristic	110121

Dwelling Type

Dwelling Type	# of Households	% of Total
Marginal Multi-Family	4523	4.17 %
Multi-Family	20072	18.50 %
Single Family Household	83909	77.33 %
Total Matching Characteristic	108504

Length of Residence

Length of Residence	# of Households	% of Total
01 Years	10957	9.91 %
02 Years	9837	8.89 %
03 Years	7847	7.10 %
04 Years	7152	6.47 %
05 Years	5582	5.05 %
06 Years	5142	4.65 %
07 Years	4329	3.91 %
08 Years	2859	2.59 %
09 Years	3345	3.02 %
10 Years	2724	2.46 %
11 Years	3717	3.36 %
12 Years	6473	5.85 %
13 Years	2518	2.28 %
14 Years	3831	3.46 %
15+ Years	34279	31.00 %
Total Matching Characteristic	110592

Number of Persons in Household

# Persons in Household	# of Households	% of Total
1	45772	41.39 %
2	27848	25.18 %
3	15968	14.44 %
4	10600	9.58 %
5	5566	5.03 %
6	2751	2.49 %
7	1341	1.21 %
8	746	0.67 %
Total Matching Characteristic	110592